Gary Keller

Disrupting the Disrupters: Keller Williams Enters the iBuyer Space 

Disrupting the Disrupters: Keller Williams Enters the iBuyer Space The rapid rise of direct-to-consumer homebuying programs (known as iBuyers) prompted Zillow to adjust its business model in 2018. Earlier this year, Redfin began testing the waters with RedfinNow in Dallas. Now, Keller Williams appears to be pivoting as well.