REAL Trends | The Trusted Source

REAL Trends has been helping real estate leaders increase the value and personal enjoyment of their businesses since 1987.

About REAL Trends

REAL Trends has been The Trusted Source of news, analysis, and information on the residential brokerage industry since 1987. We are a privately-held publishing, consulting and communications company based in Castle Rock, Colorado. Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, news updates, conferences and publications.

In addition to creating research studies, we are a leading provider of high-level business, technology and digital marketing consulting services to the residential real estate industry. We provide a wide range of advisory services to a clientele of local, regional, national and global real estate organizations. Our areas of expertise include operational analysis, valuations, mergers and acquisition advisory services, compensation analysis, consumer and business research, strategic planning and technology and digital marketing consulting services.


REAL Trends is the undisputed leader in ranking the performance of residential real estate firms (The 500), agents, and teams (The REAL Trends Thousand and America’s Best) in the United States.


REAL Trends is the leader in publishing trending and current real estate information. Among our Publications we offer a monthly REAL Trends newsletter, LORE magazine, research, books & more.


REAL Trends Consulting has completed more than 2,550 valuations, brokered the sale of over 720 residential real estate firms and performed some 280 company assessments in our 30 years. Hundreds of firms have used our benchmarking data to measure the performance of their firms.


From our website audits, system audits and technology planning services to advanced technology challenges, our team is sure to fill your brokerage’s technology void. We also conduct industry-leading technology and marketing groups and speak at many top events.


REAL Trends is the country’s leading source of a) what is happening in the real estate world today and b) the best resource for future trends to impact us tomorrow. It is mandatory for any serious real estate professional.

Lawrence F. Flick

Chairman/CEO, BHHS Fox and Roach

As a leading broker in our market area, our sales team expects us to be on top of the latest directions of the industry. REAL Trends is the source for industry information that we consistently rely on for making sound business decisions.

Dan Elsea

President Brokerage, Real Estate One

REAL Trends provides the most enlightening research available in the industry. Always on target with the critical issues, Steve Murray and his team provide the data and insight into market trends that are so imperative in the future planning.

Shirley Zeitlin

CEO, Zeitlin & Co., Realtors

There is enough opinion and uncertainty in our business so I am always looking for unbiased information about today and the future. REAL Trends always seems to be at the heart of the next big “trend” with great analysis and insight.

Nancy Fennell

President, Dickson Realty