Research

Understanding current residential real estate topics and trends gives you the opportunity to make the best-informed decisions for your business.
 

Here at REAL Trends, we approach research like everything else we do… with a passion to provide you with valuable information, through diligent and thoughtful analysis. For over 30 years REAL Trends has had it’s hand on the pulse of the real estate industry working with the industry’s leading brokerages, teams and agents.

Whether you have five-minutes or five hours we offer our research in variety of formats that are easy to access and viewable from any device. Our topics range from business management, to market statistics to technology, and beyond. With access to over 3,100 top-performing brokerages, and over 9,200 of the leading agents and teams in the industry, our research data is gathered from the best in the business.

Keyes Company Case Study

A Journey to Technology Perfection

Find out how this brokerage struck gold with a well-thought-out technology strategy, a near flawless platform roll out and record numbers of agent adoption.

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Valuing Brokerage Companies

We have produced this book to help both those who may want to buy and those who may want to sell have an understanding of the issues around valuations. We think this information is helpful to all those who own residential brokerage firms.

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Consumer-Study

Relationships Still Matter

Housing consumer research produced by Harris Insights & Analytics and underwritten by the California Association of Realtors®, the CE Shop and REAL Trends.

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2018 Real Estate Marketing Analysis

Adwerx and REAL Trends partnered to answer the question: What do agents and brokers spend their marketing dollars on? The results indicate a marked diference in priority. What might surprise you is the untapped potential for agents and brokers to align their marketing initiatives.

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A Key Driver In Brokerage Productivity

REAL Trends visited with four brokerage firms in four different markets to understand their goals when working with online lead providers, including their views and experience with Zillow’s Premier Broker program.

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2018 Online Performance Study

What makes an exceptional website, how to leverage data, generate strategic content and how to create unique videos.

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2017 Market Leaders

2017 Market Leaders

For the purposes of this portion of the REAL Trends 500, we placed firms into separate metropolitan areas so as to compare how firms are doing by market.

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Generating New Listings

How three brokerage firms are harnessing their data to create and win new listing opportunities.

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People Still Matter

People Still Matter

The residential realty services industry includes more than 190,000 brokerage firms and 2.6 million licensed real estate practitioners.

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What's Driving Brokerage Profitability?

In an effort to understand what successful brokerage firms are doing today to maintain and drive profit, REAL Trends recently surveyed hundreds of brokerages to identify the top five key drivers positively influencing their profitability.

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Real Estate Teams Playbook

Aligning structures and strategies with goals and growth.

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