REAL Trends. Inc., the Trusted Source in residential brokerage, released today the top residential real estate brokerage and team websites in its 2020 REAL Trends Website Rankings. If you’re looking to redesign or revamp your website, these are the best of the best and worth emulating!
This year, the REAL Trends web consultants reviewed nearly 400 residential real estate websites solely based on their excellence in the following categories:
Brokerage/Team: Best Overall, Best Design, Best Video Strategy, Best Mobile Experience, Best Property Detail Pages, and Best Community Pages.
New This Year: We included a special category, Best Seller Page, sponsored by Buyside.
Realogics Sotheby’s International Realty, a brokerage based in Seattle, Washington, was named the best overall brokerage/team website.
“Realogics Sotheby’s International Realty has a website that encompasses all aspects of our website rankings. They’ve capitalized on several different design and user elements to create a truly captivating experience. It’s a unique website that sets an industry standard,” says Driggers.
Realogics Sotheby’s International Realty also ranked No. 1 for Best Video.
“A brokerage’s or team’s website is often the first interaction a real estate buyer or seller has with the firm. It’s important that it be clear, attractive and easy to use,” says Steve Murray, president of REAL Trends. “Real estate brands can now compare their websites to these sites. These rankings serve as a valuable benchmarking tool when updating your website.”
The winners in each category were:
Best Community Page
Best Property Detail Pages
To view the top sites in each category, go to: https://www.realtrends.com/2020-website-rankings/
Submissions from both teams and brokerages were accepted online. Websites were judged using a list of criteria in five critical areas including mobile experience, use of video, neighborhood/community pages, property detail pages and design. Sites that scored highest in all five areas were named Best Overall.
REAL Trends has been The Trusted Source for news, analysis and information about the residential real estate industry since 1987. We are a privately held communications and consulting company based in Colorado. REAL Trends’ areas of expertise include operational analysis, valuations, merger and acquisition advisory services, publishing, agent, team, brokerage and website rankings, consumer and business research, and strategic planning.
Residential real estate leaders find timely and trusted information and analysis through our yearly events—Gathering of Eagles and DealMAKERS—our monthly newsletter, podcasts and videos, and our daily blog at http://www.realtrends.com/blog.