RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Building more diversity and inclusion into your brokerage firm

Real estate brokerage strategies to create a diverse and inclusive company.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

AgentMarketingReal EstateResearch

Use this data to get your seller off the fence

The week of April 18 to 24 is the best week to list a home this year, according to a new analysis.

  • Sellers who list their homes next week could have 5% less competition, sell eight days faster and get 11% more online page views than the average week.
  • Listing during the week of April 18 to 24 could result in a 2% higher sales price – $7,500 more on a $370,000 home compared to the average week.
  • With higher mortgage rates and the number of listings on the market expected to increase, sellers could see their advantages wane later in the year. 

In today’s market where homes are selling above asking and often sight unseen, it may not seem like there is actually a “best” time to list a house for sale. However, earlier in the year is generally better, and national market trends tell us that sellers who list their home between April 18 and 24 should see more buyer interest, less competition from other sellers, a faster sale and a higher listing price, according to a new report.

What makes the week of April 18 stand out?

The short answer is it’s the optimal time for high prices, robust buyer demand, low competition from other sellers and a quick home sale.

  • Higher price: Homes listed next week typically sell for 2% higher than the average week, and 10.4% higher than at the start of the year. If 2021 follows the typical seasonal trend, a median-priced home listed next week could sell for $7,500 more than the average week, and $36,000 more than at the start of the year. 
  • Strong buyer demand: Homes listed this week typically get 11% more views on than the average week throughout the year.
  • Less competition: Homeowners who listed during this week in 2018 and 2019 saw 5% fewer sellers on the market compared to average weeks throughout the year.
  • Faster sale: Historically, homes listed during this week sold 14.1% faster than the average week. In 2021 terms, this would translate to selling in just 59 days, eight days faster than homes listed in other weeks, on average.

In addition to the historical data, homeowners wondering whether now is the right time to sell may want to consider some potential housing market shifts on the horizon that could negatively impact their current advantages. Rising mortgage rates, which are expected to reach 3.4% by the end of 2021, could dampen buyer demand later in the homebuying season. Additionally, improved vaccination rates will also likely bring more sellers back to the market, adding more inventory to the mix and increasing competition for sellers.

To determine the optimum time to list, looked at competition from other sellers, median listing prices, time it takes to sell, likelihood of price reductions and interest from buyers measured by views per property on Because of COVID’s disruption to the market in 2020, the analysis also included 2018-2019 listing data.

The best week to list varies from market to market

When taking local market trends into account in the 50 largest U.S. metro areas, the best week to list varies by locale throughout March, April and May. But for the biggest group of markets, the best week to list a home is the week of April 18. 

The markets where it’s best to list the week of April 18 include Buffalo and Rochester, New York; Cleveland and Columbus, Ohio; Detroit and Grand Rapids, Mich.; Indianapolis, Ind.; Nashville, Tenn.; New Orleans, Louisiana; Providence, R.I.; Riverside, Calif.; San Francisco and Sacramento, Calif. and St. Louis, Missouri. 

Most Popular Articles

Housing inventory has never been lower

Housing inventory in America is at a crisis level. The number of active listings hit an all-time low last week, according to a report from Redfin.

Dec 02, 2021 By

Latest Articles

Zillow: Over half of our iBuying inventory is on the move

Zillow said Thursday that more than 50% of its remaining iBuying inventory “has sold, is under contract to sell or has reached agreement on disposition terms.”

Dec 03, 2021 By