A Timely New Study in Generating New Listings

With inventory levels at record lows and competition for listings fiercer than ever, top brokerage firms are finding innovative new ways to reach prospective sellers and win their business. The secret? It starts by harnessing an asset brokerage firms already have: their data.

REAL Trends interviewed three brokerage leaders to find out how they’re using Buyside to understand buyer demand, capture seller leads, win listings and create needed inventory.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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