BrokerageReal Estate Tech

Florida brokerage positions proprietary tech for expansion

Florida-based Mainframe Real Estate created a self-funded technology platform, with no investors or loans, and now it’s ready to take that platform and license it to other real estate firms.

“We had the ability to grow it slowly as our agent base grew and add more features over time,” says CEO and Founder Sean Frank. “We didn’t have the problem that a lot of big companies have where they’re trying to create a massive platform. Starting off slow and smaller helped us make things more granular and more really tailored through feedback to what the agents need.”

The company will be forming partnerships this year to propel its technology. These partnerships will help position the technology for a sale in the coming years. When the tech sells, Mainframe has promised to contribute a portion of the sale proceeds to the agents at the company.

Next-generation software              

Mainframe’s proprietary software, called ABE, is undergoing a complete rebuild to enhance its speed, efficiency, and feature set.

The new version of ABE is built upon features and functionality of the current system and includes:

  • A custom property search engine for customers and agents to create advanced property searches, share those searches with others, get automatic listing updates, save financing information, and more.
  • A library to sign and access documents through ABE’s custom e-sign platform allows for secure access to to documents for transactions.
  • Access market trends for consumer searches, educating consumers on market conditions for their specific search criteria.
  • Agent-branded websites: The Mainframe Real Estate website will transform into an agent-branded website for every agent at the company, providing feature-rich tools for consumers.

“As our new tech projects started to unfold last year, we realized that we were creating one of the best platforms the industry has ever seen,” says Frank. “But as an independent brokerage, we realized the tech needed a larger platform, which is why we are now positioning it for a sale. As we continue to develop and demonstrate of our software, I’m confident it will become highly sought-after in the industry.”