14 ways to tell clients that buying is still better than renting

Agents and brokers, are you wondering how to speak to your buyer prospects? What about your listing prospects who are also buyers? Is it still a great time to buy a home? Stop avoiding the conversation because you’re freaked out about the  shifting market.  

1. Interest rates are higher than in the pandemic years, but they are historically low. A global pandemic where the Fed throws money at the economy and simultaneously drives interest rates to the lowest ever recorded is not normal. Lock in your rate now and, if it goes up, you’re locked in. If it goes down, you refinance. Date the rate, marry the home.  

The average 30-year mortgage rate in the U.S. averaged 7.74% from 1971 to 2023. The all-time high rate was 18.63% in October of 1981, and the record low was 2.65% in January of 2021.  

2. In today’s market, you may be able to negotiate with sellers who have been on the market more than 30 days. You may even be the only offer they’re considering, You can have the home inspected, possibly re-negotiate to handle any repairs, and maybe even pay less than 100% of the list price, and even get the seller to pay your closing costs. Additionally, you’ll actually have more than one home to choose from as inventory slowly increases.

Note: Do your homework on the listing before you make assumptions. There are still bidding wars out there, but there are also expired listings, longer days on the market listings, and sellers who are more motivated today than they were when they were freshly listed. 

3. Inflation will cause home prices to continue to rise. Waiting means your purchase price will probably be higher and so will your down payment requirement since it’s based on a percentage of the purchase price. Your ratios could also be too high since the payment will be higher if you wait.  

4. If you’re paying rent, you’re paying 100% interest, building zero equity and you have all of the risks. 

5. When you pay rent, you’re not locked into anything for more than a year, two years if you’re lucky. The owner can sell the home, raise your rent payment or simply not renew your lease.  

6. When you pay rent, you’re virtually guaranteed to be paying more next year unless you want to move, assuming the owner still wants to lease to you. Don’t forget the cost of moving! You can’t just refinance or renegotiate your rent payment. 

7. When you purchase a home, you’re securing an asset and releasing yourself from the liability of renting.  

8. Owning real estate allows you to have more versatility of the asset. You can live in it, rent it, make it a vacation rental, refinance and pull equity from it, home office in it, or sell it.  

9. If you can only afford to purchase a home at a lower mortgage interest rate,  you still have options:

  • lower your purchase price,
  • change the type of mortgage you’re getting,
  • get gift money to make your down payment larger,
  • get the seller to pay for a rate buy-down and lock it in, or possibly decide to wait.  

10. Bank overlays may get more stringent if the economy continues to decline.  That means the requirements for financing will become more onerous, not less (bank overlays.) If you or your buyer(s) decide to wait, then work on credit scores ( has great tools) and pay down debt (this will improve your ratios.)  

11. Compare your worst-case scenario, renting versus owning. Let’s say you actually do lose your job. Your lender will be easier to deal with than a landlord who may have their own issues and will simply evict you versus your lender who can put your loan into forbearance while you get back on your feet.  

12. Most homeowners can temporarily pause or reduce their mortgage  payments if they’re struggling financially. Forbearance is when your mortgage servicer or lender allows you to pause or reduce your mortgage payments for a limited time while you build back your finances. 

13. Owning a home (or several) is a forced savings account. Most people have their greatest store of wealth in the form of home equity. Over time, it is still the greatest investment you can make, with the most versatility.  

National Association of Realtors Chief Economist Lawrence Yun: “A monthly mortgage payment is often considered a forced savings account that helps homeowners build a net worth about 40 times higher than that of a renter.” 

14. There will not be a big housing crash! Supply and demand, demographics, forbearances for those who fall behind, super high equity and locked-in low interest rates, and low inventory are all reasons you should not expect a precipitous drop in prices, nor an avalanche in inventory.  

Knowledge equals power, ignorance equals fear. It’s our job to educate, motivate and get you into action. It’s your job to educate, motivate and get your buyer and seller prospects into action. 

Set a specific, 30-day goal for how many new, pre-qualified buyer and seller appointments you’ll secure. How many will be pending for you by this time next month? Next quarter?  

Tim and Julie Harris host a podcast for real estate professionals. Tim and Julie have been real estate coaches for more than two decades, coaching the top agents in the country through different types of markets.

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