The Houston market is seeing its second brokerage consolidation with United Real Estate’s merger with Houston-based Texas United Realty, adding 750 real estate agents to the United brand. Together, the two now comprise one of the largest independently owned brokerages in Houston.
Both United Real Estate and Texas United Realty share common cultures of full-service brokerage support, agent training, career development and flat-fee compensation models.
“United Real Estate’s comprehensive agent services and programs delivered via Bullseye Agent Productivity Platform are a tremendous competitive advantage,” says Rick Rogers, Principal Broker of Texas United Realty. “Together with United, we are introducing automated marketing programs, productivity tools, new client services, company websites and agent websites that will redefine our agents’ and customers’ experiences.”
“While Texas United’s size, growth and market share were appealing, we were also attracted to the alignment of our cultures and their unique mentorship program which makes them a standout in the Houston marketplace,” stated Dan Duffy, CEO of United Real Estate Group.
“Rick and Jeannie have done an amazing job growing their company by joining forces with United. They have positioned their agents for greater success,” said Rick Haase, President of United Real Estate. “This is a continuation of our strategy to identify and attract top companies in each market slated for expansion.”
The merger with Texas United Realty follows the addition of Charles Rutenberg Realty Fort Lauderdale, Atlanta-based Virtual Properties Realty and Benchmark Realty based in Nashville, and others yet to be announced.
Texas United Realty and United Real Estate Houston will retain their name and brand moving forward.