RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Building more diversity and inclusion into your brokerage firm

Real estate brokerage strategies to create a diverse and inclusive company.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.


There’s a new brokerage model emerging

The RealTrending podcast by Steve Murray features an analysis of current real estate trends.

In this edition of RealTrending, Steve Murray, senior advisor to RealTrends, talks about a new brokerage model emerging, the DOJ and FTC investigations and the role of institutional investors and iBuyers.

Here is a small preview of today’s RealTrending interview. The transcript below has been lightly edited for length and clarity:

New brokerage model: We’ve all watched the companies that are doing bridge financing. And we’ve watched the iBuyers, whether it’s Zillow, Redfin, Opendoor or OfferPad. IT occurs to us, from talking industry leaders who are engaged in some of these services, that soon we’re going to have a new type of brokerage company.

Department of Justice/Federal Trade Commission: The DOJ Antitrust Division basically reneges on a settlement agreement with the National Association of Realtors that would’ve provided, basically, a lot more transparency to buyers and what their agents are earning. They just simply walked away, postponed it, whatever you want to say. That’s pretty big event. 

Second, we noticed that the Biden administration has appointed a new sheriff at the Consumer Finance Protection Bureau. And, his background is more like Richard Cordray than the Trump administration’s appointee. You can expect far more scrutiny of the mortgage lending industry, especially iBuyers and companies like Ribbon and Knock, along with the title insurance industry, They are likely to get a lot of scrutiny. Where will that lead?

Institutional investors and iBuyers: We’ve written about this and even commented about it before, but there seems to be a lot of hysteria around the influence institutional investors are having in the housing market. Let’s set the stage first.

Starting at the end of the last downturn, private individuals started accumulating portfolios of single-family properties as investments. Now, this has always been a part of the makeup of our industry. Prior to the downturn, it was estimated that nearly 20 million, one-to-four family homes were owned and rented out by private, individual investors. Then the downturn happened and those investors accumulated more than ever before, because there was a great opportunity to buy foreclosures, distressed homes and then rent them at very, very strong returns. What does that mean to you?

RealTrending features insight into the brokerage industry. Twice a month, Steve Murray, senior advisor to RealTrends, shares trends he’s seeing and conversations he’s having with real estate brokers and affiliated industries. Hosted by Steve Murray and produced by Elissa Branch. 

Most Popular Articles

Housing inventory has never been lower

Housing inventory in America is at a crisis level. The number of active listings hit an all-time low last week, according to a report from Redfin.

Dec 02, 2021 By

Latest Articles

Zillow: Over half of our iBuying inventory is on the move

Zillow said Thursday that more than 50% of its remaining iBuying inventory “has sold, is under contract to sell or has reached agreement on disposition terms.”

Dec 03, 2021 By