BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

The race to become real estate’s “Amazon”

Livian’s Adam Hergenrother on the race to become real estate’s “Amazon”

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

Tech Roundup: iBuyer Solution and New Marketing Platform

zavvie

zavvie Releases Complete iBuyer Solution for Brokerages: zavvie, the Kayak of iBuyers, announced the release of the industry’s first end-to-end brokerage iBuyer solution with its Offer Optimizer™ suite. The suite includes a completely revamped version of zavvie’s proprietary instant offer comparison tool powered by advanced technology. A key addition to the Offer Optimizer™ suite is an online property profile questionnaire that makes it easy for sellers to receive instant offers from multiple iBuyers at the same time. zavvie’s Offer Optimizer™ upgrades and new features secure zavvie’s place as a one-of-a-kind offering: the leader in instant offer aggregation, iBuyer data, and consumer-facing proprietary technology.

Hornung notes, “It’s not agents against iBuyers. It’s agents and iBuyers working together to benefit sellers. iBuyers are another group of potential buyers, and for some sellers, they’re a great option. Savvy listing agents are bringing the iBuyers to the table for their clients. We’re increasingly seeing that home sellers want the convenience and speed of an instant offer, but also want the guidance and counsel of a local agent. After all, it’s still the biggest transaction in most people’s lives. It’s nice to have a hand to hold.”

To learn more visit  zavvie.com.

 

boomtownBoomTown Announces Two New Solutions: BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance, and Marketing Central self-service advertising.

Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance:

  • Combines BoomTown’s CRM technology with RealContact’s texting capabilities, and a new calling service
  • Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24/7, within 90 seconds
  • Enables agents to work with transaction-ready leads
  • Leads are engaged and nurtured for up to one year from registration
  • Clients can customize scripts, monitor conversations and jump in at any time.

BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to:

  • Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties.
  • Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in
  • Prove value to seller clients by showing how many prospects have viewed a listing

 

 

Latest Articles

Eureka, California: An oasis for climate (and equity) refugees

Californians who wish to remain in-state are descending on Eureka, the rare California town with relatively modest home prices, making it a haven for those who cash in on the equity gained through their previous abode.

Dec 08, 2021 By