BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Tech Roundup: iBuyer Solution and New Marketing Platform

zavvie

zavvie Releases Complete iBuyer Solution for Brokerages: zavvie, the Kayak of iBuyers, announced the release of the industry’s first end-to-end brokerage iBuyer solution with its Offer Optimizer™ suite. The suite includes a completely revamped version of zavvie’s proprietary instant offer comparison tool powered by advanced technology. A key addition to the Offer Optimizer™ suite is an online property profile questionnaire that makes it easy for sellers to receive instant offers from multiple iBuyers at the same time. zavvie’s Offer Optimizer™ upgrades and new features secure zavvie’s place as a one-of-a-kind offering: the leader in instant offer aggregation, iBuyer data, and consumer-facing proprietary technology.

Hornung notes, “It’s not agents against iBuyers. It’s agents and iBuyers working together to benefit sellers. iBuyers are another group of potential buyers, and for some sellers, they’re a great option. Savvy listing agents are bringing the iBuyers to the table for their clients. We’re increasingly seeing that home sellers want the convenience and speed of an instant offer, but also want the guidance and counsel of a local agent. After all, it’s still the biggest transaction in most people’s lives. It’s nice to have a hand to hold.”

To learn more visit  zavvie.com.

 

boomtownBoomTown Announces Two New Solutions: BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance, and Marketing Central self-service advertising.

Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance:

  • Combines BoomTown’s CRM technology with RealContact’s texting capabilities, and a new calling service
  • Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24/7, within 90 seconds
  • Enables agents to work with transaction-ready leads
  • Leads are engaged and nurtured for up to one year from registration
  • Clients can customize scripts, monitor conversations and jump in at any time.

BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to:

  • Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties.
  • Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in
  • Prove value to seller clients by showing how many prospects have viewed a listing

 

 

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