Work with independent mortgage brokers

In a study conducted by United Wholesale Mortgage, 90% of real estate agents who worked with an independent mortgage broker would recommend one to their buyers in the future.

Gathering of Eagles

The Gathering of Eagles conference is the Trusted Source, offering brokers, managers and leaders valuable insider industry information on how to run a profitable business.

RealTrending: eXp’s Glenn Sanford

Glenn Sanford, CEO of eXp World holdings, addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.

Newsletter

The RealTrends monthly newsletter is known as the trusted industry source for information on trends, strategies, analysis, people and news shaping the real estate industry of tomorrow.

BrokeragePodcasts

RealTrending: Virtual acquisitions & zoom fatigue

Noticing a drop off in engagement on Zoom meetings, Fiona Petrie, Executive Vice President & Managing Director of U.S. Operations for RE/MAX Integra, researched ways she could combat Zoom fatigue. Plus, she tells us how they completed an acquisition using the virtual conferencing platform.

Today’s REAL Trending features an interview with Fiona Petrie, Executive Vice President & Managing Director of U.S. Operations for RE/MAX Integra who talks about ways to combat Zoom fatigue with just a few small tweaks. It’s not always about dressing up and playing games. Plus, she shares her lessons learned from a recent conversion of an independent into the RE/MAX Integra family that was done completely virtual.

Here is a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Tracey Velt: You had an acquisition during COVID-19 that was completely virtual on Zoom. Tell me about the process and lessons learned.

Fiona Petrie: Zoom accelerated the process with a recent acquisition. We had a conversion of an independent company in Rhode Island. I met them in February 2020 at our annual convention, and I haven’t seen them since. We were able to successfully convert them to RE/MAX during COVID-19. We kept putting off the announcement date of this conversion. So we finally said, we just can’t delay this anymore. I think we delayed it three times. 

We finally said, “We’ve got to do this virtually.” It was the first one we’d ever done. Imagine, you’ve owned this independent for years, your agents mean everything to you. Now you’re telling them that they’re switching the company that they’ve aligned themselves with a new brand. The agents haven’t been through the process you have to see inside RE/MAX. So they made the announcement that there was going to be a Zoom office meeting and that it was very important that they attend. Then, they had fun with it. 

REAL Trending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Victoria Wickham. 

Most Popular Articles

RealTrending: Tom Ferry reveals top ways for brokers to increase per-agent productivity

Tom Ferry, founder of Tom Ferry International, takes his years of coaching brokers and boils it down to the top things brokers need to do today to increase per-agent productivity, why he thinks some brokerages have rocket-ship growth and how to manage teams.

May 10, 2021 By

Latest Articles

Equity-rich homes outnumber underwater homes 7-to-1

Homeowners continued to see substantial home value and equity growth in the first quarter of 2021 as the real estate market remains pandemic-resistant, with equity-rich homes outnumbering “seriously underwater” ones by seven to one, according to a new report.

May 14, 2021 By