RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Building more diversity and inclusion into your brokerage firm

Real estate brokerage strategies to create a diverse and inclusive company.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

REAL Trends May Newsletter | RECRUITING REDUX

The real battle is who is best recruiting new talent

While we are swamped with tech news, the real battle that’s going on has little to do with technology and much to do about who is doing the best in recruiting new talent. We have commented before that, from our perspective, there are three main things a brokerage has to do to succeed: recruit talent, develop that talent and spend less than you have coming in.

READ MORE: Download The REAL Trends April Newsletter 

Based on a simple analysis of REAL Trends 500 data for the last five years, the abundance of focus on recruiting or the lack thereof is beginning to show up in the numbers. For example:

2012 – 2017

NAR membership +36.0%

REAL Trends 500 agent count +48.9%

New and existing home sales +12.5%

REAL Trends 500 home sales +34.8%

The REAL Trends 500 beat the national growth rates in both categories—by a long shot. Nearly 35.4 percent of all new Realtor® membership over the past five years has joined a firm ranked in the REAL Trends 500.

But looked at somewhat differently, we show the following:

NAR membership +36.0%

REAL Trends 500 (without one company) +29.8%

New and Existing home sales +12.5%

REAL Trends 500 (without one company) +18.6%

One national company grew its agent counts by 162.1 percent and grew its closed sides by 147.1 percent. And, it accounted for nearly 50 percent of the growth in agents on the REAL Trends 500 and just over 53 percent of the growth in sides of the REAL Trends 500.

The importance of recruiting has never been more obvious from this data

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