BrokerPulse

RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

Building more diversity and inclusion into your brokerage firm

Real estate brokerage strategies to create a diverse and inclusive company.

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

How to Spend Your Digital Marketing Dollars This Year

Digital marketing goals to boost your bang for your buck.

A start of a new year brings new business goals and objectives. Included in these resolutions should be a plan to maximize and track your digital marketing dollars to ensure your brokerage is receiving a tangible return on investment. Fortunately, there are some sound strategies to help you achieve these goals.

  1. Invest in landing pages. In addition to matching ads to a specified target audience, create a separate landing page relevant to the ad. This is critical for tracking conversions and funneling leads into your CRM. Create these landing pages separately from your website so they can be fully controlled by your marketing team. This eliminates time going back and forth with web developers to create the pages and place code. There are many landing page platforms available to accommodate this task. REAL Trends consultants can help you with this.
  2. Try a new tech advance. Next, deploy one of the technology advances 2017 brought. Predictive marketing tactics, big data solutions and predictive analytics are a few of the tools that have been refined and released over the past year. These solutions leverage demographic information along with browsing data and historical buying and selling information to accurately place digital advertising across search platforms, display networks and social media platforms.  Another big advantage of these tools is that they allow for conversion tracking. However, even with the use of these tools, there still is some marketing finesse and expertise that is required to create and couple ads with strategic target audiences.
  3. Incorporate new marketing tactics. Ensure marketing success by incorporating new marketing tactics along with accurate tracking of campaign performance and generated leads. By doing so, you’ll know which marketing tools and tactics work for your audiences and region as well as those that don’t. The key will be to launch these marketing efforts to a relevant audience and accurately track their results all the way to a sell.

Most Popular Articles

Livian’s Adam Hergenrother on the race to become real estate’s “Amazon”

Today’s RealTrending features an exclusive interview with Adam Hergenrother, CEO of Adam Hergenrother Companies and founder of Livian in partnership with Keller Williams Realty. Adam talks about the blurring of lines between brokerages and teams, the race to become the “Amazon” of real estate and how lead generation is evolving.

Dec 06, 2021 By

Latest Articles

10 ways to boost your real estate business and give back

Here are 10 ways to introduce some new people, processes, challenges and color into your Real Estate world…and I’m willing to bet if you step outside your comfort zone a bit, your efforts will even help you reach the next level in your business without an extra door-knock or cold call!

Dec 07, 2021 By