BrokerPulse

RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

Knock.com’s Sean Black on the transaction revolution

Real estate is on its third revolution, from the digital revolution of the early 2000s to the information revolution kicked off by Trulia and Zillow to today's transaction revolution.

Newsletter

The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

How to Spend Your Digital Marketing Dollars This Year

Digital marketing goals to boost your bang for your buck.

A start of a new year brings new business goals and objectives. Included in these resolutions should be a plan to maximize and track your digital marketing dollars to ensure your brokerage is receiving a tangible return on investment. Fortunately, there are some sound strategies to help you achieve these goals.

  1. Invest in landing pages. In addition to matching ads to a specified target audience, create a separate landing page relevant to the ad. This is critical for tracking conversions and funneling leads into your CRM. Create these landing pages separately from your website so they can be fully controlled by your marketing team. This eliminates time going back and forth with web developers to create the pages and place code. There are many landing page platforms available to accommodate this task. REAL Trends consultants can help you with this.
  2. Try a new tech advance. Next, deploy one of the technology advances 2017 brought. Predictive marketing tactics, big data solutions and predictive analytics are a few of the tools that have been refined and released over the past year. These solutions leverage demographic information along with browsing data and historical buying and selling information to accurately place digital advertising across search platforms, display networks and social media platforms.  Another big advantage of these tools is that they allow for conversion tracking. However, even with the use of these tools, there still is some marketing finesse and expertise that is required to create and couple ads with strategic target audiences.
  3. Incorporate new marketing tactics. Ensure marketing success by incorporating new marketing tactics along with accurate tracking of campaign performance and generated leads. By doing so, you’ll know which marketing tools and tactics work for your audiences and region as well as those that don’t. The key will be to launch these marketing efforts to a relevant audience and accurately track their results all the way to a sell.

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