RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

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For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.’s Sean Black on the transaction revolution

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Annual List of Top Ten Issues Affecting Real Estate

New for 2018-2019:  Current and Longer-Term Impacts Identified

In a break with the tradition of list announcements, The Counselors of Real Estate® (CRE®) professional association announced its annual Top Ten Issues Affecting Real EstateTM List for 2018-2019 by differentiating between current and long-term impacts on real property.  Counselors’ clients seek advice on today’s issues which will impact property today–and today’s issues which will impact their decisions over the next ten years.  This year’s change in the way the list is presented clarifies that differentiation.

Leading the list of current issues is Interest Rates and The Economy.  As interest rates rise, the commercial and residential real estate markets are already experiencing changes — decreasing demand for commercial property, and higher home mortgage rates. Rate increases also limit value appreciation for commercial real estate and make housing less affordable. Lack of wage growth for all but the wealthiest population segment is dampening housing demand and limiting consumer spending that the economy needs for growth.  The Counselors cited a 2017 Brookings Institution study which showed real wages for most of the middle-class have only increased 3.5 percent since 1979, compared to a 24 percent rise for the top income segment.

Longer-term, however, Infrastructure –and the lack of serious effort by the U.S. to address its condition and much-needed revitalization–leads the list of broader and emerging issues affecting real estate. Roads, bridges, airports, water and sewer lines, electricity, even public transit – all necessary to sustain and expand cities and communities alike—are rapidly deteriorating.  U.S. infrastructure was given a D+ rating in the American Society of Civil Engineers 2017 Infrastructure Report Card.  As much as $4.5 trillion is estimated by that organization to improve critical infrastructure by 2025.

Additional Current Issues on The Counselors’ Top Ten List

Politics and Political Uncertainty was second on The Counselors’ Current Issues list.  Tax reform and policies enacted to change the balance of trade with other countries impacts jobs, incomes, and property of all types, commercial and residential.  Congressional action to relax certain bank lending and asset management regulations was also among developing trends which may improve access to capital.

Other issues on this year’s list include

  • The lack of Housing Affordability across nearly every income bracket with th
    e exception of the most wealthy households.  Affordability is fueled by not only low wages and rising mortgage rates but also underproduction of housing for almost two decades.
  • Effects of Generational Change and Demographics – for the first time in more than half a century, there are four distinct groups exerting influence on both commercial and residential real estate – such as office design, student and elder housing, amenities, and locational preference.  Aging Baby Boomers, a similar number of Millennials, and the smaller groups on either side of Millennials (Generation X, now mostly middle-aged and Generation Y, including students and those in their early 20s).
  • Retail sector volatility, including the rise of E-commerce, and Logistics that support warehousing and delivery of goods.

Additional Longer-Term Issues Noted by The Counselors of Real Estate

Following closely behind Infrastructure on the 2018-2019 list of Longer-Term Issues is Disruptive Technology.  Examples include advanced robotic manufacturing and warehousing; driverless cars and trucks; the extensive availability and utilization of personal and transactional data (which enhances all kinds of business decisions), “smart” building technology that enables efficiency; global connectivity; automated business processes; and information protection through cybersecurity.  Nearly every aspect of real estate is undergoing dramatic change as these types of technology are adopted.

Other issues announced were

  • Natural Disasters and Climate Change, which result in property and environmental damage from events such as severe storms, wildfires, floods, earthquakes, volcanic activity, and rising sea levels.
  • Immigration which, if reduced by law, will have a negative impact on new housing starts and home purchases as well as worsen the current skilled labor shortage in the U.S.
  • Energy and Water, natural resources important to property and quality of life, yet threatened by not only environmental damage (man-made and climatological), but entangling state and local regulations which complicate development and lack the standardization national regulations would provide.


Mr. Nahas emphasized that the issues are interconnected and reflective of accelerating changes being experienced in all property sectors.  While many challenges were identified, he pointed to opportunities as well, embedded within every aspect of The Counselors’ Top Ten Issues Affecting Real Estate.

On the Watch List are four additional issues—Construction Costs, Urbanization/Suburbanization,

Tax Cuts and Societal Leadership.

  • Rising construction costs make some development unfeasible, and increases prices on commercial and residential property alike.
  • Cities continue to attract population and provide opportunities for Millennials, seniors, and other demographic segments as well as property investors, corporations and small businesses.  Suburbs are adapting with city-like development and amenities.
  • Tax cuts positively impact commercial properties, although the effect of this legislation is still developing.  This legislation has the potential for corporations large and small to create jobs.   Individual tax cuts may provide a small increase in disposable income and make home repair or remodeling more attractive; on the other side of the equation is limits on mortgage interest deductibility for homeowners.
  • A new surge of social activism among younger Americans, celebrities and a large portion of the American public surrounding the #MeToo women’s movement, gun control, and diversity has potential – if sustained — to fuel business and social reform on many levels.   The real estate industry has an opportunity to take a leadership position to hire, train and promote women and minorities; build responsibly and sustainably; create affordable housing, and enhance protections for properties, tenants and residents.

Current Issues

  1. Interest Rates & The Economy
  2. Politics & Political Uncertainty
  3. Housing Affordability
  4. Generational Change/Demographics
  5. E-commerce & Logistics

Longer-Term Issues

  1. Infrastructure
  2. Disruptive Technology
  3. Natural Disasters & Climate Change
  4. Immigration
  5. Energy & Water



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