RealTrends Q32021 BrokerPulse sees brokers still optimistic about the market, wary of competition and wondering when inventory will rise.

2021 RealTrends Brokerage Compensation Report

For the study, RealTrends surveyed all the firms on the 2021 RealTrends 500 and Nation’s Best rankings, asking for annual compensation data for the 2020 calendar year.

@properties leaders poised for strategic growth

Mike Golden and Thad Wong, co-founders of @properties talk growth through franchising.


The RealTrends BrokerSource and HousingWire OpenHouse newsletters deliver twice weekly information on trends, strategies, analysis, people, and news shaping the real estate industry.

Hottest (And Coldest?) Homebuyer Names in 2017


To say that millennials are the most popular generation entering the active home buying market is definitely a shock! Not. Pretty sure this has been covered by any and all media sources in our industry. However, Attom Data Solutions recently released a brand new analysis that still proves this point, but instead of focusing on overall ages of consumers their analysis comes from…first names! Definitely an fresh perspective on homebuyer data!

  • The biggest increases in homes purchased in 2017 were by buyers with first names popular among millennials —  Dylan, Chelsea, Austin, Alexandra and Taylor — all of which spiked in popularity as baby names between 1992 and 1995.


The biggest decreases were by buyers with first names popular among Gen-Xers and the pre-baby boomer Silent Generation and Greatest Generation — Gerald, Kristin, Stanley, Kurt and Jaime — which spiked in popularity as baby names between 1916 and 1976The names do vary by state so check out the heat maps below to see what names were hot — and what names were not — for 2017 homebuyers in your state.



None of the REAL Trends millennial home buyers made either list.     Does this analysis hold true for your clients? Let us know  in the comments!


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