RealTrends Q4 2021 BrokerPulse: Office consolidation, boosting agent productivity and core services capture rates continue…

2021 Website Rankings Now Live!

RealTrends website rankings highlights the top real estate websites across the country in 6 total categories for our annual brokerage website rankings.

The race to become real estate’s “Amazon”

Livian’s Adam Hergenrother on the race to become real estate’s “Amazon”

Study: It’s true, real estate teams outperform brokerage firms

Surveyed real estate team gross margins were an average of 61.8% compared to an average of 13.8% for real estate brokerage firms.

Would you Design Your House in Virtual Reality?

Last year, Zillow invested $10 million in Hutch, a Los Angeles-based home design mobile app company. With Hutch, you can upload images of your rooms to design. With Hutch, not only can you upload images of your own rooms to design, but you can purchase all the furniture and home décor you used – all from your phone!  This changes the game for homeowners buying older homes or those who are overwhelmed with the idea of having to design an entire home from scratch.

virtual reality The virtual reality design concept is arriving at a perfect time. In recent years, popular design shows like Property Brothers, Fixer Upper and Trading Spaces, along with social platforms like Pinterest spouted an interior design revolution. Due to the popularity of these shows, consumers are dying to replicate these designs in their own houses but may not know where to look.

Homeowners are now walking into open houses and seeing the potential of a home’s interior. What used to be considered too much work, is now a dream to those who want a home they can truly customize.

Realtor TIP! Take pictures of rooms from your listings that need the most work and print out potential design ideas and budget based on the pieces chose. Leave printed copies at open houses or show to clients how are on the fence about purchasing a fixer upper.

Show a before-and-after picture of a room that went from a fixer-upper to a stunner, which can help you close the deal faster, especially with a younger crowd.

After spending an unreasonable amount of time on this app redesigning one of our office spaces and then a few imaginary bedrooms and kitchens, it’s safe to say that designing in VR can be engaging! If Hutch can sort out some of the glitches on the app like shutting down unexpectedly and slow load times, the app can be a staple for homeowners and real estate professionals!

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