Zillow’s Tips for the Home-Buying Season

Zillow’s Tips for the Home-Buying Season

Another prognosticator has claimed that the eight best days to list a home are in summer, with three of those days falling in June, but Zillow is claiming May as the “magic window.”

In fact, the first two weeks of May are the best time to list a home, according to Zillow® research, when sellers can make more money and sell faster.

The 2019 housing market is already showing marked differences from last year. Home value appreciation nationwide fell below 7% annually for the first time in more than two years, and some of the formerly hottest markets – especially those along the West Coast – are now among the slowest-appreciating.

Along with slowing home value growth, homes are sitting on the market longer and more sellers are making price cuts. Buyers are gaining negotiating power in most of the nation’s major metros, a welcome change after years of tight inventory and strong competition.

With the shifting market, Zillow has tips to help buyers and sellers navigate this year’s home shopping season.

Tips for sellers

  • If you’ve got it, flaunt it. Highlighting desirable features in a listing description can help a home sell for a premium. Listings mentioning high-end kitchen finishes like steam ovens, pot fillers and professional appliances sold for a more than 30% premium, suggesting that these types of features are found in homes that have many desirable amenities.
  • Give buyers a virtual tour. Home shoppers rely on online resources. Zillow’s new 3D Home mobile platform makes it simple to grab your smartphone and quickly add a free 3D tour to any listing, giving buyers an authentic sense of your home.
  • Online appeal is the new curb appeal. In a slower market, it’s even more important to tackle a few improvement projects to make a home more appealing to buyers. But be prepared – the most common home prep projects, which are a fresh coat of paint or spruced up landscaping, can cost thousands of dollars for professional work.

Tips for buyers

  • Prioritize the search. Buyers should have a list of their requirements, and what they’d like but are willing to compromise on – things like size, outdoor space and commute time. According to Zillow data, nearly 60% of buyers who stayed within their budget compromised on their home purchase to do so.
  • Take care of financing before you find the perfect home. Being pre-approved for a home loan means shoppers can make a competitive offer as soon as they find their dream home.
  • Avoid big life changes. Would-be homebuyers should think twice before changing jobs or making large purchases while shopping for a home. That can raise red flags to a mortgage lender and cause hurdles when qualifying for a home loan.
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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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