NJ broker turns to Gino Wickman’s book to help guide its strategic planning
Matt Rand was about halfway through Gino Wickman’s book Traction: Get a Grip on Your Business before realizing that the author was the son of real estate coach Floyd Wickman. Focused on strategic business planning and holding team members accountable, Traction was soon playing a key role in Nanuet, NY-based Better Homes and Gardens Rand Realty’s business model.
“We discovered the book when our marketing team went to a HubSpot conference and heard Gino speak,” says Rand, managing partner, whose company has 1,000 agents and 26 offices. “I loved it as soon as I read it.”
Here are three ways BHG Rand Realty uses the book for strategic planning:
Three years after implementing the principles laid out in Traction, BHG Rand Realty has seen the rewards of better prioritization and accountability. “We had our best years in business ever over the last three years; each was the ‘best year’ in the company’s history,” says Rand. “It helps us stay focused, with the structure and methodology keeping us centered and on track in ways we never thought of before.”
By Bridget McCrea
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