Redfin and Zillow Agree to Terms for Syndicating Listings in Four Markets

Redfin and Zillow Agree to Terms for Syndicating Listings in Four Markets

Real estate makes strange bedfellows. First there was a referral agreement between Redfin and rival RE/MAX, which was dissolved a week after it was struck. Now, Redfin has announced a partnership of sorts with another rival–Zillow.

Redfin CEO Glenn Kelman made this declaration in a blog post:

“For the first time in our 14-year history of vying with one another to build the best listing search site, Redfin and Zillow have come to terms, with Redfin sending our listings to Zillow.com in markets where the Multiple Listing Service doesn’t syndicate that data for us.”

Those markets are Charlotte, Des Moines, Nashville and Seattle. According to Kelman, Redfin did not previously allow syndication by Zillow.com because of a delay in loading the link that made it difficult for Redfin to be identified as the original source.

A recent redesign of Zillow’s site eliminated the problem, said Kelman, who credited the National Association of Realtors and MLS partners with helping to “build a consensus among brokers and portals that a broker’s listing should be widely shared but with clear attribution on every real estate site to that broker, so consumers can find their way to the broker’s site.”

Kelman noted that negotiating the deal directly with Zillow was time-consuming, and that he would have preferred that MLSs negotiate such deals. The MLSs that already have a deal with real estate portals should ensure links to the source are included in the data syndicated to real estate portals, he added.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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