Offerpad Recruits Industry Veteran for New Leadership Role

Offerpad Recruits Industry Veteran for New Leadership Role

Phoenix-based iBuyer pioneer brings on new national director, prepares to launch additional offerings.
Bryan LaFranchi

Bryan LaFranchi has been promoted to National Director of Homebuilder Alliances.

 

Phoenix-based iBuyer Offerpad has named Bryan LaFranchi to a new leadership role–National Director of Homebuilder Alliances. In a press release, Offerpad says creating the new position is the first move of many planned as part of a larger effort to cultivate more consumer-friendly solutions for homeowners and buyers.

Bryan LaFranchi joins Offerpad after serving over nine years at Zillow Group where, as Senior Sales Manager, he built sales teams focused directly on the homebuilding industry. He has a proven track record of improving conversion rates and ROI for partnered homebuilders and in 2018 was named among Professional Builder’s 40 under 40, honoring home building’s most influential young leaders.

Offerpad’s Homebuilder Alliance program enables homeowners to coordinate the sale of their existing home to coincide with the purchase of a new construction home. Offerpad pays cash for homeowners’ current home, which can then be applied toward a new build.

By working directly with Offerpad, consumers can eliminate the contingency of needing to sell before buying a house. When they go to an Offerpad-partnered homebuilder to purchase their new build and request an offer for their existing home from Offerpad, homeowners can expect a cash offer within 60 minutes; Offerpad’s typical offer delivery is 24 to 48 hours.

Other terms include:

  • Up to 270 days to close after accepting the offer – 180 days more than Offerpad generally provides;
  • An extra five days to move after the sale closes, at no additional cost – two days beyond what Offerpad usually gives;
  • Their choice of closing date, which can be adjusted throughout the process; and
  • A free local move when they are ready to move into their new build

As an indicator of its success, Offerpad’s Homebuilder Alliance program has garnered cooperation with some of the biggest home builders across the country. Participants include builders such as Meritage, Maracay, M/I Homes, Pulte, Trendmaker, and others in various locations across Offerpad’s available metro area operations.*

Bryan LaFranchi will lead the expansion of the program into new cities as well as new product development tailored to buyers of new-construction homes.

“Bryan’s dedication to the measurable success of partnered homebuilders, experience guiding them through online metrics, and history in helping accelerate their growth within this function will help Offerpad and homebuilder allies optimize solutions for consumers seeking the best real estate experience,” says Offerpad Chief Marketing Officer, Darrin Shamo.

*Builder partnerships vary per builder partner and market.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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