When people decide to buy real estate, social proof matters a lot. If, for example, they get an honest recommendation about your agency by a friend, they will certainly prefer it over other agencies that no one has experience with. Positive social proof can also push people to make real estate moves out of fear to miss out on a great opportunity.
So what’s the most accessible way to apply social proof to your real estate marketing strategy? Do you just leave it to your previous clients to share the experience they had with you? The word of mouth is a powerful marketing tool, but you can do better than that! You can use client feedback to attract more clients your way!
Make It Easy for Your Clients to Leave Feedback
Do you know why people rely on Amazon reviews so much? They don’t just read them; they also go to Amazon whenever they have an opinion to share. That’s because Amazon encourages all buyers to leave product reviews, whether they are good or bad. That’s smart business!
Your agency should also make it easy for the clients to share their opinions. They should be free to comment on your social media pages, but you should also invite the clients to share a full-length testimonial that describes their experience. You can encourage that action by sending them an email and asking for their testimonial.
Now, the big question is: what do you do with those testimonials when you get them?
Gain Online Exposure for Positive Feedback
It takes a long time for you to build the reputation as the go-to agency whenever potential clients want to engage in real estate deals. If you’re consistent in the process of getting feedback and you gain media exposure for it, you can speed up that process. The testimonials that mention your brand will gain you some exposure. However, you can boost their potential if you include them in high-quality content in the form of case studies.
A case study is the best format of social proof since it takes a real testimonial to the next level. For example, you can take an auction day and turn it into a case study that shows how each element of the home affected the opinions of the clients. You can even showcase such a case study through a video.
But the most important element of a case study should be the real testimonial. How did your agency help someone make the right decision? How did their lives change because of that decision? This has to be top-notch content, so you may need to rely on a writing service like aussiewritings.com or editing software like Hemingway App to make it as perfect as possible. Then, you will feature the case studies on the agency’s website, and you’ll certainly promote them on social media.
Respond to the Positive Reviews
When someone leaves a negative review for your agency on social media, you’re usually quick to respond. That’s because your brand’s reputation is in question, so you want to sort things up in the best way possible. Of course; that’s the right thing to do, so keep responding to negative criticism and try to fix the damage.
However, real estate agents usually leave the positive reviews without response. When you do that, you’re missing out on a great opportunity. The mere fact that the client took time to share their positive experience deserves a thank you for your part. You can take things further by reinforcing the positive things from that review in your comment. If, for example, the client has nice things to say about the properties you showed them, you may explain the mission of your company: always helping the clients to get the best value for their money.
Develop a Storytelling Approach
Storytelling is a huge trend in content marketing. Your clients’ testimonials are stories in their essence. Whenever you’re trying to reach the online audience through blog posts or another type of content, include a real story to support your points.
When you’re trying to convince people that you’re the right agency for them to choose, your approach shouldn’t be based on mere claims and promises. Fit in a real story inspired by a testimonial, which will show the audience how your agency handles real situations.
The feedback you’re getting can add a breath of fresh air to your marketing campaign. It will help you strengthen the social proof and attract more clients your way!
About the author: Olivia is a passionate blogger who writes on topics of digital marketing, career, and self-development. She constantly tries to learn something new and share this experience on various websites. Connect with her on Facebook and Twitter.