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The aftermath of the COVID-19 crisis, plus solid housing demographics, has created a genuine problem with housing market inventory. HW+ Premium Content.

Have you ever struggled with work/life balance? What do you do?  It depends on whether you are an on-demand or in-demand sales associate. 

Here are a few tips for operational governance, lead generation, consumer experience, and platform integration to ensure you maximize your return on every hour invested in your real estate business.

Rocket Companies this week declared its intention to “combine every aspect of home selling and buying into one simple, customizable platform.”

The $3.5T social infrastructure framework includes down payment assistance, but little else to address housing challenges for low-income borrowers. HW+ Premium Content.

Better Homes and Gardens Real Estate Wine Country Group headquartered in Sonoma, Calif., has merged with former Coldwell Banker Towne & Country Realty in Lake County, Calif.

Florida-based ONE Sotheby’s International Realty recently acquired boutique real estate brokerage Harding Realty, looking to expand its footprint serving international buyers in the state.

Dr. Robert B. Cialdini wrote a book, “Influence: The Psychology of Persuasion” taht touches on the ‘theory of like.” This guides our recruiting efforts for new-to-the-business agents. And it’s working. The process has helped us grow our company from two agents to 73 agents.

REX claims they don’t need the Realtor marketplace’s efficiencies and then whines when their business is struggling, because — wait for it — housing consumers actually like the benefits of using the Realtor marketplace.

“We are in the strongest position we have ever been as a company,” declared Compass CEO Robert Reffkin during an earnings call Monday. HW+ Premium Content