A "HyperLocal Movement" in real estate is presenting real estate agents and brokerages with a massive opportunity to build robust businesses that can thrive regardless of "digital disrupters" or even market conditions, and it's being fueled by social media, mobile technology and marketing automation. That's the conclusion of a new White Paper -- HyperLocal Movement in Real Estate – issued today by the WAV Group and sponsored by hot Colorado real estate tech startup zavvie.
The 40+ page document, authored by WAV Group's founding partner Victor Lund and Kevin Hawkins, who runs the firm's communications division, includes new results from real estate's first HyperLocal Survey, in partnership with broker technology provider zavvie. The HyperLocal Survey of 340 leading brokers, agents, team leaders, and industry executives shows that the gap between the neighborhood expertise consumers are demanding, and the industry's current activities to deliver that local expertise, is astonishingly wide.
"This new White Paper provides context to the survey and casts new light on why HyperLocal is flourishing now, driven by the confluence of social media, mobile tech, and marketing automation," said Stefan Peterson, COO and Co-founder of zavvie, real estate's first HyperLocal marketing platform for brokerages and agents, and the sponsor of the WAV Group study.
"All the research points to one major finding," said Lane Hornung, CEO and Co-founder of zavvie. "Becoming a neighborhood expert is the most valued way agents can differentiate themselves."
The full-color HyperLocal Movement in Real Estate White Paper, in addition to the HyperLocal survey results, presents HyperLocal research findings from dozens of studies conducted by top marketing, real estate and research firms in the U.S. and abroad. Complete with detailed graphs, charts, and analysis, the document contains hundreds of data points and is the most comprehensive look at Hyperlocalism in real estate today.
Also featured in the White Paper is a detailed Case Study by Victor Lund of a brokerage based in Boulder, Colorado, 8z Real Estate, that was built upon a philosophy of HyperLocal marketing. In eight years and with just 150 agents, it did $1 billion in transactions last year and has become one of the Top 10 brokerages in Colorado. "By taking a look under the hood a the firm that spawned the technology that became zavvie," Lund said, "brokers will be able to see how a HyperLocal approach not only works, but works incredibly well and the unique benefits it brings."
Among the other Highlights from HyperLocal Movement in Real Estate:
The White Paper features additional observations about Hyperlocalism from many other top real estate and marketing professionals including, Noelle Bortfeld, CMO of Windermere Real Estate; Eric Stegemann, CEO, TRIBUS; expert blogger and real estate marketing consultant Heather Elias; Neil Cohen, a nationally renowned brand marketing expert; Abbie Tse Higashi, General Counsel and Manager at McGuire Real Estate in the San Francisco area; Jimmy Mackin of Curaytor; and Daniel James Lesniak real estate agent and author of The HyperLocal, HyperFast Real Estate Agent.
SOURCE: WAV Group
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