NEW STUDY: What’s Driving Brokerage Profitability

WHAT’S DRIVING BROKERAGE PROFITABILITY?

REAL Trends has financial data on hundreds of residential brokerage firms across the nation. By far, the most important metric tracked is retained company dollar—how much the brokerage keeps after agents are paid.

With that number trending downward, brokerage firms are seeking ways to enhance that margin by being more valuable to their agents, such as through technology and other services.

After surveying hundreds of brokerages across the country, REAL Trends and Inside Real Estate took an in-depth look at the top five drivers influencing brokerage profitability and identified critical elements necessary to execute on them effectively.

Discover the five drivers influencing brokerage profitability

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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