Daniel Gale Sotheby’s International Realty Adds Alexa & Google Home to its Marketing Innovations

Daniel Gale Sotheby’s International Realty Adds Alexa & Google Home to its Marketing Innovations

Consumers can ask their home’s worth, find available properties through voice search.

Starting this month, users of the Amazon Echo and Google Home will be able to say: “Alexa, open Long Island Real Estate” or “Hey Google, talk to Long Island Real Estate” to get information about the Long Island real estate market courtesy of Daniel Gale Sotheby’s International Realty.

Daniel Gale Sotheby’s

Alexa and Google Home users on Long Island and in Queens will be able to use Long Island Real Estate to search listings in nearby towns and villages and receive an instant valuation of their current home by just asking. The listings search feature starts a conversation with the user about their desired location, price range and home amenities to narrow down potential new homes for them. Alexa or Google will tell the user the top three matches and send an email with links to all matches.

“We, at Daniel Gale Sotheby’s International Realty, are proud to bring the latest innovations to our clients and customers,” said Marion Weiler, Senior Vice President of Marketing and Business Development.  “With millions of voice-powered assistants in homes across the country, we are excited about how it will benefit real estate consumers in our Long Island and Queens markets.”

“Through real estate voice searches conducted via Alexa and Google Home, we can reach tomorrow’s clients and customers looking to buy and sell, and provide our agents with qualified buyer, seller and rental leads,” she added.

As reported in March of this year by USA Today, purchases made through devices such as Google Home and Amazon’s Echo are projected to leap from $2 billion to $40 billion by 2022 as technology improves, consumers comfort level with the devices increases and the speakers become more commonplace in homes. (Based on a study of 1,500 smart-speaker owners in December 2017 from OC&C Strategy Consultants).

“Consumers are currently using home based virtual assistants as part of their smart home system, turning lights or the thermostat on or off, locking and unlocking doors and other tasks,” said Weiler. “We’re taking the next step with them.”

“We are so proud to be at the forefront of real estate industry innovation while wearing the mantle of our organization’s experience and reputation gained over our nearly 100-year history,” said Deirdre O’Connell, Chief Executive Officer of Daniel Gale Sotheby’s International Realty.  “We will continue to explore new ways to set the standards and the path for other firms to follow.”

For more information, visit http://www.danielgale.com.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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