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Rogers Healy Companies launches rural division

New rural division will serve clients throughout rural Texas

The Texas-based Rogers Healy Companies announced the launch of RHA Land and Lake on Thursday. This is the fifth company under the Rogers Healy brand.

RHA Land and Lake will work with clients searching and selling rural properties throughout Texas. The company said it is projecting to have over $50 million worth of volume under contract by spring of 2022.

“I’ve grown up around farms and ranches so I have always anticipated the expansion into Land and Lake real estate,” CEO Rogers Healy said in a statement. “What I am really excited about is introducing my Dallas clients to the beautiful land and lakes across Texas. It is uncharted territory for many of our clients, where they know it’s out there but they haven’t yet taken advantage of the convenience to escape somewhere so close to their hometown. I know we will see a huge boom in interest here soon.”

Between 2010 and 2020, Texas saw the country’s largest influx of residents, with the overall population rising by about 16%. This has resulted in increased suburban sprawl and population density throughout the state. In addition, according to a survey from the Pew Research Center, while urban living did not completely die, as many projected at the start of the pandemic, there is an increase in interest among Americans in living in the suburbs or more rural communities.

To further develop RHA Land and Lake, Healy plans on leveraging his teams at Healy Global Real Estate and Relocation, and RHA Commercial to help buyers and sellers achieve their goals in the rural market. RHC is not the only brokerage looking to add a rural division. New York-based Compass announced the launch of its Ranch + Land Division in early December, citing an increase in the number of Compass agents who specialize in the ranch and land.

Rogers Healy and Associates is one of the largest independent brokerages in Texas. In RealTrends’ most recent brokerage ranking, it ranked as the the 971st-largest brokerage in the U.S. The brokerage closed over 1,000 transactions in 2020.