With margin compression, many brokerage leaders are turning to core services to boost profits. But, it takes hard work to boost conversion rates and get agents to encourage those services get used. That’s why RealTrends invited Lacey Conway, president and CEO of Latter & Blum to the RealTrends Gathering of Eagles June 26-29 to discuss the challenges to increasing core service capture rates and the actions her company has taken.
As the CEO of Latter & Blum, Conway oversees the leading real estate company in the Gulf South, ranked 19th in the nation. With over 3,700 agents and 35 branches across Louisiana, Mississippi and Texas – Latter & Blum’s footprint, and legacy of success, continues to expand. Family owned and operated, Latter & Blum has built a trusted family-centric brand since 1916. In January of 2020, Conway was appointed as CEO, succeeding her father Bob Merrick.
At the conference, Conway will talk about how her firm has struggled with mortgage and other core service capture rates and some of the actions they’ve taken to change the tide.
The GOE provides essential business strategy advice for the nation’s top residential real estate firm CEOs, president and their C-level leadership team, as well as Realtor association executives and senior management from national franchises, relocation firms and referral networks.
The event will also have sessions covering:
- Attracting talent in a highly competitive climate
- Core services and increasing capture rates
- Evolving brokerage business models
- The future of lead generation
- Managing relationships with top teams
- And so much more!
The GOE will be a great time to network as you enjoy the venue, the Broadmoor Hotel, nestled in picturesque Colorado Springs. The schedule includes time to play in the RealTrends charity golf tournament, take a trip to Pike’s Peak or the Seven Falls, and catch up with peers.
