Brokerage

Keller Williams launches KW New Homes Community

Keller Williams is launching the KW New Homes community and partnering with Legacy International to offer new home sales training to address the increasing opportunity in the market.

Keller Williams (KW), is collaborating exclusively with Legacy International, an international sales and marketing company, to offer new home sales training and access to the KW New Homes community.

Sales of newly built, single-family homes fell 6.6% in June to a 676,000 seasonally adjusted annual rate, according to newly released data by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. The June number follows downward revisions to the May estimate and marks the lowest rate since April 2020. Despite the recent cooling trend, new home sales are up 13.5% on a year-to-date basis.

“Sales continued to trend lower in June as some builders slow sales contracts to manage supply-chains, amidst longer delivery times and higher construction costs,” said NAHB Chairman Chuck Fowke. “While lumber prices have shown some improvement in spot markets, these declines take time to translate into lower construction costs. Moreover, other items like OSB remain elevated.”

“The June data came in lower than expected, and we anticipate an upward revision next month,” said NAHB Chief Economist Robert Dietz. “Nonetheless, sales have trended lower as construction costs have increased and builders have sought to manage material delays and cost challenges in the construction pipeline, in addition to dealing with shortages of lots and labor in many housing markets.”

Counting on these numbers to continue to rise, the KW New Homes community provides agents with ongoing education and resources to expand their portfolio and embrace the growth potential that new homes can represent to their business. 

“We want our agents to be the agents of choice for builders and developers,” said Matt Green, head of agent growth and partner experience, Keller Williams. 

Through the partnership, Keller Williams now offers agents the Builder Developer Realtor Education (BDRE) course and the Builder Developer Realtor Certification (BDRC).

The BDRE and BDRC tracks leverage deep insights from home builders and developers to showcase methods to enhance the customer experience and optimize their business operations to address the market niche. 

“I’m proud to bring Legacy International’s knowledge and experience to the world’s most successful real estate firm and its entrepreneur and accomplished leader Gary Keller,” said Philip Jalufka, founder and CEO, Legacy International. 

The BDRC training is slated to launch in Q4 ’21.

Most Popular Articles

FTC fines Opendoor $62M for deceptive practices HW+

The FTC alleges that Opendoor pitched its services to potential home sellers by saying they could make more money selling to the iBuyer than via the open market. The government says that was untrue.

Aug 01, 2022 By

Latest Articles

Multigenerational marketing will help agents prosper in today’s market  HW+

Staying up to date on what is motivating buyers and sellers and creating a comprehensive marketing strategy to appeal to their wants and needs is crucial in gaining a competitive edge. Here, we outline steps you can take to diversify your campaigns, and why it’s vital to implement a multigenerational approach to marketing.

Aug 09, 2022 By