Brown Harris Stevens partners with Cloze to launch Cloze CRM

The technology combines a template library with automated processes and AI-generated insights

New York-based brokerage Brown Harris Stevens has partnered with Cloze, an AI-based real estate intelligence provider, to roll out Cloze CRM as part of its BHSOne initiative. Cloze’s technology combines a template library with automated processes and AI-generated insights to generate customized content for real estate agents.

“Our goal was to provide a tool that would make our agents and managers more efficient in communicating while helping them keep on top of tasks, even as they’re managing multiple deals at different points in the homebuying process,” said BHS chief technology officer Chris Reyes.

With this partnership, agents can now access features like a DIY design studio, a user interface, and a library of region-specific documents. The CRM also highlights events and special occasions, making suggestions to agents on reaching out to new and previous clients on those dates.

In addition, the system “bubbles up,” or reminds agents that certain contacts could benefit from their outreach. It also gathers insights from agent communications and flags necessary actions.

“It [the AI] reminds you each morning who you need to follow up with, logs and attaches all calls and emails to a contact, and even writes emails for you with AI,” said Holly Smith, an agent affiliated with BHS’ Palm Beach office.

Ease of use related to the login, account creation and onboarding process, along with access to mobile application functionality and the AI integration were the primary reasons why BHS partnered with Cloze, said chief marketing officer Matthew Leone in the statement.

“We’ve seen how it [AI] can as a virtual assistant suggest the proper prospecting steps and touchpoints with everyone in their sphere of influence leading to a higher engagement rate,” Leone said.

According to a statement from the company, BHS’ marketing team used Cloze in an internal use case to increase its 10-20% email engagement rates to 80-100% by delivering customized content to more than 2,500 of its agents.

Cloze launched Cloze AI Insights last October, which allows brokerages to increase their profitability by gathering insights from their unstructured data. Product features include mortgage capture to identify when a client is seeking a mortgage quote, as well as lead attribution, lead routing for agents, and agent recruitment.