RE/MAX expands access to CRE marketing platform

Brokers now have access to Buildout Marketing’s listing and marketing platforms

RE/MAX Commercial expanded access to Buildout Marketing, its commercial real estate property marketing platform for its network, the company announced this week.

RE/MAX’s network got access to Buildout Marketing in 2019. It provides commercial brokers with listings and marketing tools. These brokers will now have complimentary access to both the listing and marketing platforms.

“Buildout Marketing powers, the RE/MAX Commercial website and syndicates listings to the RE/MAX Exclusive Listings tab on the site when commercial brokers use Buildout to build their listings,” a statement from the organization explains.

Tools like property syndication, lead management, listing websites, document sharing and social media will be available on the listing platform. 

Meanwhile, the marketing platform will provide email features, site plans, comps, offering memorandums and agreements.

How consumers are using, leasing and buying commercial real estate is changing, causing commercial real estate brokers to change their approach to business, said Shawna Gilbert, senior vice president of global development at RE/MAX Commercial.

“These new features will empower them to work smarter and quicker on behalf of their clients and their evolving needs,” she added in a prepared statement. 

In 2021, RE/MAX Commercial brokers closed more than 50,000 commercial transactions globally and $19 billion in commercial sales and lease volume. 

RE/MAX Commercial’s real estate network includes more than 11,000 commercial brokers in more than 640 commercial offices and divisions. Last year, 89 countries reported a commercial transaction with RE/MAX, according to the release.

RE/MAX, LLC is a subsidiary of RE/MAX Holdings, which has  nearly 140,000 agents in more than 110 countries and territories.

RealTrends data suggests RE/MAX residential agents have outproduced other large brokerage’s agents at a 2:1 ratio over the past 12 years, with a median of 15 years of experience, compared to the average of eight years for non-RE/MAX agents.