BrokerageReal estate teamsReal Estate Tech

Boston broker launches Zinnia team, brokerage growth model

The white-label solution offers single-sign-on technology for marketing, training and more.

The team model has seen a resurgence in real estate, thanks to virtual business models, such as eXp Realty. In addition, firms like Keller Williams, seeing the need for teams to expand beyond geographical boundaries, formed Keller Williams Expansion Network to all them to do just that.

Recognizing that, Leading Edge Real Estate, based in Boston, recently launched Zinnia. According to a press release, the platform is for teams and brokerages who want to propel their growth – Zinnia knows what holds you back and knows how to push you ahead.

Touted as the “anti-franchise solution for a real estate team or company looking to become a full-service brokerage,” the white-label platform includes coaching and training, marketing solutions and career development.

“We invested the last two decades developing a distinctive formula for success,” says Linda O’Koniewski, CEO. “We learned some hard lessons as we scaled our brokerage. We innovated a suite of tools that gave our company the highest agent productivity in our market. For clients who are eager to accelerate, Zinnia spares them those hassles so they can reach higher profitability quicker. Adopting our systems results in a 60% increase in transactions in two years.”

According to a statement, Zinnia is for real estate teams ready to break out on their own or brokerages who want to compete with the big dogs but don’t have the systems or operational efficiencies. Zinnia does the grunt work.

Zinnia’s growth platform offers single-sign-on custom technology, personalized marketing strategies and design, and hands-on career development. These powerful new advantages allow real estate leaders to tap into ready-made agent support. Our support solution makes experienced agents more productive, helps newer agents develop faster, and gives leaders the power and freedom like never before.

“Zinnia takes the opposite of a cookie-cutter approach,” noted Christine George, head of Customer Experience for Zinnia. “In a world of templates, our design pros customize listing and buying collateral, marketing campaigns, social media, and websites to help tomorrow’s real estate leaders fuel their growth by promoting their own unique identity.”