In 2019, half of the home buyers discovered their homes on the internet. The competition in the real estate market is also insane. And given that 50.48% of the people browsing the internet are using mobile phones, it’s safe to say that if your website is not mobile-friendly, then your real estate marketing efforts are going to the drain. What if you could learn some effective real estate mobile marketing strategies that could help you stand out from the crowd?
If your website is hard to access on mobile, you’re losing close to 61% of users. Worse, 40% of users who bounce back from your website go to your competitors’ website. Google favors websites that allow users to find information with ease. Besides, 57% of users will not recommend a business with a website that’s not mobile-responsive. That means that you’re hurting your Google rankings and people aren’t recommending your business to their friends and colleagues as well.
There is a way out.
Here are 5 real estate mobile marketing techniques to help you grow your business.
- A Chat Service
Everyone online business owner understands the need to be available 24/7. The real estate industry is also not exempted. In fact, 51% of online buyers want businesses to be available 24/7.
Mobile chat is the leading channel of communication these days. Therefore, if you allow potential buyers to interact with you through a messaging app- either Facebook Messenger or any chat-related real estate app, you make it easy for them to ask questions and get instant answers.
Besides, being accessible via a messaging app enables you to engage with prospects in a personal way.
- Mobile-Optimized Website
To remind you that your website needs to be accessible via mobile is perhaps repeating what you already know. After all, the numbers speak volumes. As seen above, people are using mobile to access the internet today more than they are on desktop.
And if your real estate marketing business isn’t accessible on mobile, people are going to bounce back with the same speed they landed on it. What does this mean for your real estate business?
That means that you should create pages that can be viewed easily on any device users are accessing the internet with- whether it’s a tablet, smartphone, or computer.
Businesses of all sizes and types are going online. Customers also know this. That’s why 80% of home buyers use the internet to discover homes to buy. But that’s not all, 89% of home buyers are using the internet to search for real estate agents. Without SEO, your real estate business will not be findable by these users. So you need to learn how to optimize your website for SEO.
This involves learning how to optimize your website for local searches by listing creating a Google My Business listing and targeting local terms people are entering on Google when searching for homes to buy.
Don’t forget to include catchy images in your content as well. But remember to follow these image optimization techniques when using images.
Compressing images is not only good for your SEO strategies but also makes it easy to load on mobile devices. Heavy images can also hurt your website load speed. Therefore, ensure you compress all your images before or after uploading.
You can use image compression tools like TinyPNG or add a plugin that will compress the images for you automatically after uploading them.
Name your images appropriately
Using images on your content could help you rank better on Google for images. But even though you need to use images, the names you give to the images before you upload them matter a lot. In a nutshell, your images should be named according to the topic of your content.
Use Alt tags
It’s worth noting that Google doesn’t read images. To help Google understand what each image in your content is about, you should add brief descriptions in the Alt text. Describing your images also helps users who are blind.
- Pay-per-Click Ads
Mobile ads are incredible when it comes to supplementing your organic traffic to your real-estate business. You can either use Facebook Ads, Google AdWords, etc. to attract traffic to your real-estate website.
- Real-Estate Landing Pages
Landing pages are essential web elements that are used to attract and convince website visitors to take action. Make sure your real-estate has only one single goal then ensure it’s mobile-friendly.
When it comes to optimizing your landing pages, add at least two CTA buttons, one that’s clear immediately a website visitor lands on your page, and another one right at the bottom.
To stand out of the crowded real estate marketing, you need to take your mobile marketing serious. It takes time and is not easy but with these five mobile musts for real estate marketing, you rest assured to get great results.
Charlie Svensson is a real estate professional who is interested in helping new people looking to enter into the real estate business as well as those looking to buy homes with practical tips that work. He also offers term paper help, best essay writing services and essay writing help to students in the area of digital marketing and consultancy.