2021 RealTrends 500 Now Live!

The RealTrends 500, now in its 34th year, remains the undisputed leading report ranking the performance of the top residential real estate brokerage firms.

Gathering of Eagles

The Gathering of Eagles conference is the Trusted Source, offering brokers, managers and leaders valuable insider industry information on how to run a profitable business.

RealTrending: eXp’s Glenn Sanford

Glenn Sanford, CEO of eXp World holdings, addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.

Newsletter

The RealTrends monthly newsletter is known as the trusted industry source for information on trends, strategies, analysis, people and news shaping the real estate industry of tomorrow.

Agent

3 Ways to Justify Your Real Estate Commission

You’re worth it! Here’s how to answer any objection a buyer or seller may have to your real estate commission.

Buying a house and carrying out other commercial real estate transactions might seem simple, but in reality, that’s not always the case. These transactions can become complex very quickly as you try to protect everyone’s interest and accommodate all investors.

Each transaction can have its unique commission agreements. So you need to be able to track the different transactions and their agreement commission. You might need a dedicated resource such as tracking software to ensure that you balance the books with each transaction.

Many years ago, real estate agents didn’t have to justify their commissions to anybody because they were in control of information. However, that’s no longer the case. People now even try to sell their properties by themselves, which has left them questioning the agents and the huge commissions they are paid.

As a real estate professional, you now have to justify the pay you get and prove that you deserve it. Here are five formulas for you to justify your commission.

mathieu-stern-1zO4O3Z0UJA-unsplash

Photo by Mathieu Stern on Unsplash

 

Show them the list of what you do

Create a list of the different activities involved in helping a customer buy a house or sell one in a particular area. Most of the time, you have to justify your commission because they don’t know how much work you put in to complete the transaction. With this list, you’re sure to blow their minds off. Imagine showing a client a list of over 100 things that you have to do to sell their house when they think you don’t do more than two or three things. It’s safe to say that’s enough to convince them.

Have an excellent marketing plan

You must have a marketing plan that allows you to get more customers than you need. With this in place, you may handpick your clients. Many times, the price shoppers will fall away. Also, the fact that you may reject some clients sends a message to others that you are a good agent in high demand. That sense of quality will take away any doubt regarding payment on their minds.

Show your clients the file of a closed transaction

The truth is, they will always be shocked at the volume of work that you have to put in to pull off a real estate deal. Let them know that each of the documents will help them meet their needs and protect their interest. However, when doing this, you must be careful not to violate your previous client’s privacy by (mistakenly) revealing sensitive information. All you need to show them is the volume of work you put in. So, they know that you have to do more than just put up a signpost “for sale,” and you have been working hard to earn that fee.

Conclusion

Home buyers and sellers are willing to pay if they are sure to get a good service and value for their money. It’s up to you to prove to them that you can offer them those high standards that they seek. Justifying your real estate commission in this sense is about showing the quality of your work.

PhotoSmall-1Leon Collier is a blogger from the UK, where he offers the writing services at MBA essay writing service. He loves to write about everything: pop-culture, history, travel, self-development, education, marketing. When not writing, you can find him behind a book or playing tabletop games with his friends.

 

Most Popular Articles

RealTrending: eXp’s Glenn Sanford reveals what’s next for company

Glenn Sanford, CEO of eXp World holdings, addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.

Apr 12, 2021 By

Latest Articles

How to turn FSBOs into clients

Luke Babich digs into how you can find current FSBO sellers who you may be able to convert to clients, and learn how to win over sellers who are thinking about taking the FSBO route.

Apr 20, 2021 By