Build a Powerful Culture Statement

Business   Written by Steve Franks, CEO,  Washington Association of REALTORS® in Olympia, Wash. In “The Power of Habit,” Charles Duhigg discusses the concept that organizations are driven by habits and routines. Every workplace has an unspoken code about “how things really work around here.” ...

Self Motivation Leads to a Significant Competitive Edge

Community   Written by Doniece Welch, REAL Trends General Manager On June 27, 2014, REAL Trends released the 2014 edition of The Thousand, as advertised in The Wall Street Journal.  Searching the rankings and reflecting on the tremendous achievements of these agents and teams reminds us of the Chinese...

REAL Trends' Penza on NAR-approved Facilitator List

Business   Terry Penza, director of Network Membership for REAL Trends, has recently been approved as a facilitator for association planning and mergers. Due to NAR’s new core standards for state and local associations, facilitators are mandatory for associations under 500 members who receive an NAR gran...

Makeover Your Professional Style from Your Smartphone

Business Written by Deanna Lawley of If you’re like many busy real estate pros, it’s hard to take time out of showings, appointments and open houses to update your work wardrobe. Use your smartphone to enlist a virtual personal styling service to select and ship smart, sophisticated basic...

Give More; Get More

Marketing By Bob Corcoran Want more business? Want more money? Want more market share? It’s simple: give more. If you remember anything from this article, let it be those two words – give more. Why? Because it works. I read recently about research by Arthur Brooks, president of the American Ente...

July REAL Trends Real Estate Housing Market Report

Blog REAL Trends Housing Market Report    July 16, 2014 – The REAL Trends Housing Market Report for June 2014 shows that housing sales increased 5.1 percent from the same month a year ago, a substantial improvement over the five prior months of 2014. The annual rate of new and existing home sal...

6 Online Marketing Ideas—Not The Same Old, Same Old

Marketing If you're a seasoned real estate professional, you likely know that your online presence is essential to your success or failure when it comes to generating new leads and clients for your business. So we are going to bypass the typical online marketing tips about having a website, starting a blo...

Realogy Acquiring ZipRealty for $166 Million

Headlines Deal includes brokerage operations in 23 markets and 'Powered by Zip' tech platform Real estate franchise and brokerage giant Realogy Holdings Corp. has an agreement to acquire brokerage and real estate technology platform provider ZipRealty for $166 million. Realogy is acquiring not only ZipR...







       *NEW* REAL Trends Mobile App 



REAL Trends is a real estate consulting and communications company considered to be a leading source of real estate news, trends, and analysis on the residential brokerage industry. REALTrends is based in Castle Rock, Colorado.

With 25 years of continual growth, REAL Trends continues to provide real estate professionals with new and innovative resources on the latest real estate industry trends and strategies into the future.

REAL Trends audience includes:

  • Owners/brokers representing 64% of the business done in the U.S.
  • The largest 600 brokerage firms.
  • 10 of the largest global real estate brands.
  • 5,000 of the highest producing sales professionals.
  • Over 100 real estate professional organizations.
  • 60 mortgage lenders including 4 of the top 5 leading U.S. firms.
  • 3 of the top 5 U.S. title/settlement companies.
  • 200 corporations providing real estate products and services.
  • Over 20 online real estate e-businesses.

Our Real Estate Consulting Services include


Real Estate Trends and Consulting

by REAL Trends

Our Videos