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Have Low Facebook Engagement? 5 Tips to Increase Engagement


Marketing by  Christopher Tompkins, The Go! Agency Although there are many ways of marketing a business online, Facebook tends to continually be a hot topic with business owners who are looking to increase their visibility. Now that many businesses have joined Facebook and created their custom Face...
Sep-18-2014


Identify the Influencers


Business In business, the only thing that matters is what works, says Peder Johnsen, a third-generation specialist in senior living communities. “The people in your company who are dealing with your customers – the clerks, the caregivers, the customer service reps – are where the rubber meets th...
Sep-17-2014


FHA Fees Are Holding Back First-Time Homebuyers


Business Richard A. Smith, chairman, chief executive officer, and president of Realogy Holdings Corp. In recent testimony before Congress, Federal Reserve Chairwoman Janet Yellen confirmed what many aspiring homebuyers have known for several years. "It has now become the case that any borrower wit...
Sep-16-2014


How to Keep Sales Strong Despite Rising Rates


Business I’ve always said you gotta have a plan in business – true in real estate and true in mortgage lending – I’ve worked in both professions for many years now, so I might be able to help you. So, do you have a plan, a strategy? What will you do to keep your sales strong if interest rates ...
Sep-15-2014


High Tech/High Touch: How Embracing Both Will Create a Better Brokerage in an Instant Gratification Society


Blog By Tami Bonnell, CEO of EXIT Realty Corp. International  We live in a society that relies on and expects instant gratification. We’ve become so accustomed to getting what we want, exactly when, where and how we want it that we’re bothered by anything less. This idea is so pervasive that tech...
Sep-11-2014


REAL Trends Tech Touch September 9, 2014: Deeper Dive into Agent Adoption of Technology Tools


Blog Follow-Up More on Agent Adoption   Last week, our agent adoption story generated a lot of buzz. David Friedman of Boston Logic has learned a lot about agent adoption over the years. REAL Trends asked him his thoughts of this topic. Written by Travis Saxton, REAL Trend...
Sep-11-2014


Trends in Customer Service: Politeness Pays


Marketing Real estate is all about building and maintaining relationships. As such, poor customer service can prevent you from blossoming in your career. We found an innovative article listing five trends in customer service. Some of them can be tweaked for the real estate business. Here's the first: ...
Sep-10-2014


Innovative Marketing Idea: C21 Hide & Tweet


Marketing   In an effort to put the Century 21 brand in front of Millennials, C21 is getting its game on. “For a couple of years, we’ve been doing things to put the brand in front of Millennials, including getting involved in several social media games,” says Bev Thorne, chief marketing officer for C2...
Sep-09-2014





 

 

          

 

 

 

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REAL Trends is a real estate consulting and communications company considered to be a leading source of real estate news, trends, and analysis on the residential brokerage industry. REALTrends is based in Castle Rock, Colorado.

With 25 years of continual growth, REAL Trends continues to provide real estate professionals with new and innovative resources on the latest real estate industry trends and strategies into the future.

REAL Trends audience includes:

  • Owners/brokers representing 64% of the business done in the U.S.
  • The largest 600 brokerage firms.
  • 10 of the largest global real estate brands.
  • 5,000 of the highest producing sales professionals.
  • Over 100 real estate professional organizations.
  • 60 mortgage lenders including 4 of the top 5 leading U.S. firms.
  • 3 of the top 5 U.S. title/settlement companies.
  • 200 corporations providing real estate products and services.
  • Over 20 online real estate e-businesses.

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