Have Low Facebook Engagement? 5 Tips to Increase Engagement

Marketing by  Christopher Tompkins, The Go! Agency Although there are many ways of marketing a business online, Facebook tends to continually be a hot topic with business owners who are looking to increase their visibility. Now that many businesses have joined Facebook and created their custom Face...

Identify the Influencers

Business In business, the only thing that matters is what works, says Peder Johnsen, a third-generation specialist in senior living communities. “The people in your company who are dealing with your customers – the clerks, the caregivers, the customer service reps – are where the rubber meets th...

FHA Fees Are Holding Back First-Time Homebuyers

Business Richard A. Smith, chairman, chief executive officer, and president of Realogy Holdings Corp. In recent testimony before Congress, Federal Reserve Chairwoman Janet Yellen confirmed what many aspiring homebuyers have known for several years. "It has now become the case that any borrower wit...

How to Keep Sales Strong Despite Rising Rates

Business I’ve always said you gotta have a plan in business – true in real estate and true in mortgage lending – I’ve worked in both professions for many years now, so I might be able to help you. So, do you have a plan, a strategy? What will you do to keep your sales strong if interest rates ...

High Tech/High Touch: How Embracing Both Will Create a Better Brokerage in an Instant Gratification Society

Blog By Tami Bonnell, CEO of EXIT Realty Corp. International  We live in a society that relies on and expects instant gratification. We’ve become so accustomed to getting what we want, exactly when, where and how we want it that we’re bothered by anything less. This idea is so pervasive that tech...

REAL Trends Tech Touch September 9, 2014: Deeper Dive into Agent Adoption of Technology Tools

Blog Follow-Up More on Agent Adoption   Last week, our agent adoption story generated a lot of buzz. David Friedman of Boston Logic has learned a lot about agent adoption over the years. REAL Trends asked him his thoughts of this topic. Written by Travis Saxton, REAL Trend...

Trends in Customer Service: Politeness Pays

Marketing Real estate is all about building and maintaining relationships. As such, poor customer service can prevent you from blossoming in your career. We found an innovative article listing five trends in customer service. Some of them can be tweaked for the real estate business. Here's the first: ...

Innovative Marketing Idea: C21 Hide & Tweet

Marketing   In an effort to put the Century 21 brand in front of Millennials, C21 is getting its game on. “For a couple of years, we’ve been doing things to put the brand in front of Millennials, including getting involved in several social media games,” says Bev Thorne, chief marketing officer for C2...







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REAL Trends is a real estate consulting and communications company considered to be a leading source of real estate news, trends, and analysis on the residential brokerage industry. REALTrends is based in Castle Rock, Colorado.

With 25 years of continual growth, REAL Trends continues to provide real estate professionals with new and innovative resources on the latest real estate industry trends and strategies into the future.

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