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 This year has culminated in a number of factors that are reshaping the landscape of U.S. real estate. A housing shift is occurring in some cities as some people are trading urban areas for the suburbs or rural places.

Real estate technology revolves around MLS. Clients search for properties on Google via their computer or mobile devices. A successful real estate website is the one that ranks on Google and is conveniently accessible for viewers. 

On REAL trending episode 84, Steve Murray discusses the importance of core services, the growth and impact of referral organizations, and housing consumer exuberance. Steve Murray: From REAL Trends, the trusted source for real estate industry news, this is REAL Trending, episode 84. We’re analyzing the most important trends affecting brokerage companies and their agents. […]

Reaching out to the market in pursuit of leads is a costly and exhausting endeavor, especially during challenging times like recession or global lockdown caused by COVID 19 pandemic. However, putting your growth process on standby until the weather clears is the first step to losing your position, so how do you make the most […]

The economic and social impact of the COVID-19 pandemic is unprecedented. Business analysts such as McKinsey & Company predict that COVID-19 has fundamentally changed social and consumer behavior for the foreseeable future. The pandemic has also reduced the ability for real estate agents to have simple, face-to-face interactions with clients.

Wondering about the state of M&A and brokerage firm valuations? REAL Trends President Steve Murray and Vice President Scott Wright share their insights each quarter. Here’s the report for 2020 Quarter 3

People rely on the Internet and social media when it comes to doing almost everything, from everyday activities to learning and shopping. Real estate is also trying to tap into this opportunity and reach more potential customers using online platforms.

The single most important word to keep in mind when growing a real estate business or team is “people” – because understanding people and knowing how to connect with them is critical.

As the CEO of the second largest ERA franchise in the U.S., we have always had a keen focus on recruiting. When the pandemic hit, I knew how important it would be to keep engaging with potential agents, booking meetings and ultimately having them join us. They say when the times get tough, the tough […]