Internet users just can never get enough of video content. The number of internet users who watch online videos has taken a giant leap throughout the world. Each day, they are more and more getting hooked to YouTube and different other social media platforms just to enjoy different videos.
In view of the above, one thing is clear for savvy marketers: jumping into the video marketing bandwagon can easily expand their reach and engage more customers. That's why video marketing has now become a staple tool in most marketers' toolbox.
Since the video marketing field is ever-changing, you need to keep up with the latest trends to stay ahead of the game. To help you out, below are some of the latest trends of video marketing, along with some statistics that you can't ignore in 2020.
1. User Manual Heading for Extinction
User manuals are outdated. In this era of immediacy, nobody has time to read text-heavy instructions or product descriptions. It should come as no surprise that at least 72% of customers prefer to learn about products they're interested in purchasing through videos than reading user manuals.
In essence, it's always better to create engaging types of videos such as product demo videos or explainer videos to give your customers quick and concise information about your brand or products.
2. Short Videos Engage More Viewers
Longer videos about your product can only make your customers bored to death. Remember, you don't make vlogs or movies; your marketing videos' main goal is to educate customers about your brand. Therefore, it's essential to make it quick and straightforward.
Then, what's the ideal length for your marketing videos?
Make your videos last for two minutes. More than 60% of customers will stop watching the videos after the two-minute mark.
Take a look at TikTok - the videos are less than a minute long, but this app just blew the marketing market. YouTube and Facebook are trying to launch similar services.
As the adoption of mobile devices constantly grows, the amount of time that users spend on them to watch videos has grown with it. More than half of YouTube views come from mobile devices. Moreover, people are1.5 times more likely to watch videos using their mobile devices.
Looking at those fascinating numbers above, it's crucial to make your videos mobile friendly. This way, you can expand your reach by appealing to mobile users.
4. Facebook Is a Promising Video Marketing Channel
YouTube is home for videos, indeed. But, if you want to go the extra miles with your video distribution strategy, you can rely on Facebook, too. On this platform, users watch an average of 8 billion videos daily.
Also, engagement is at its highest at posts that include videos (13.9%). It's no wonder that more than 81% of businesses prefer using this platform to host their marketing videos.
5. Great Content Make Customers Come Back
Valuable and informative content are the reasons that make your viewers stay and stick around your videos. Making your videos entertaining and educational to your viewers or customers results in a whopping 97% increase in purchase intent.
It shows that your marketing videos don't have to be fancy or shot by sophisticated equipment. Simply provide your customers with content that can solve their problems or make their lives easier is key.
Plan Your Video Marketing Strategy Today
It's only getting louder out there in the video marketing field. With the ever-changing trends, it's always better to experiment, adapt, and optimize your strategy to cut through the noise and stay ahead of the curve. From those numbers and the latest trends mentioned above, now you know what you should include in your video marketing plan to reap all the benefits you deserve.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter: @breadnbeyond