With the new decade underway, now is the perfect time for businesses to update their digital marketing strategies. Online advertising proved to be one of the most effective marketing tools of the 2010s, and it’s likely that the 20s will hold even more potential for growth through digital mediums. If you want to get your business on the right track for the upcoming decade, check out these digital marketing trends on the rise.
While many business owners are aware of the importance of search engine marketing, there’s a new aspect of SEO that you should be keeping on your radar. Position zero is the small window at the top of a Google search result that contains a snippet of text from the result’s page. Usually, these position zero listings show up as a result of a zero-click search looking for simple information, such as a definition or quick statistic. They show up even ahead of the standard top ten search results, making it easier for your website to be found. Keep an eye on how your site performs when it comes to position zero results - this can help increase your visibility in the coming years.
Live Chat Support
Customer service has always been a crucial element of improving marketing and leads, but the internet has recently led to more methods for customer service improvement. In the coming years, live chat support online is likely to become an incredibly popular method of communication. With more customers gradually preferring written communication over spoken, live chatbots and chat-based customer support can help you hold onto customers for longer.
Voice Search And AI Usage
As AI capabilities improve, more consumers will be using voice search and similar smart technologies to do their online searching. This trend has already been on the rise for a few years with technologies like Siri and Alexa, and there’s no sign of it stopping any time soon. Make sure you keep your webpages optimized for AI searching so more people can access your website when using voice searches. Optimizing for this factor could also potentially improve your website’s chances of being in position zero for a given search term.
Influencer marketing has become more popular in the past five years or so among specific industries. While this method of advertising isn’t the right fit for every company or brand, the trend won’t be going away any time soon. More companies are reaching out to successful influencers on social media platforms like Instagram, Youtube, Twitter, and more. Depending on your company and your general customer base, influencer marketing could help you get your company’s name out there. Just make sure to pick an influencer that is in line with your business values and can help you reach the audience you’re looking for.
Personalized Marketing Content
With the proliferation of advertising online today, most people have become somewhat numb to routinely placed advertisements. This is just another reason why it’s more important than ever in 2020 to personalize your marketing content for your audience. Using personalized emails and other forms of digital advertisement keeps your audience engaged and grabs their attention, helping you stand out from the competition.
As digital marketing grows into the upcoming decade, keep an eye on these hot trends to make the most of your digital marketing budget. Adopting some or all of these practices can help your company see success in 2020 and beyond.