Are You Ready for a Brand Refresh? Advice From an Expert After 40 years of the same logo and branding, rolling out something new didn’t come without challenges, according to Coldwell Banker’s Chief Marketing Officer David Marine. “The process we went through to determine that it was time to rebrand is a process any real […]
Pending Home Sales Up 1.1% in May Pending home sales increased in May, a positive variation from the minor sales dip seen in the previous month, according to the National Association of Realtors®. Three of the four major regions saw growth in contract activity, with the West experiencing a slight sales decline.
Zillow Announces Improvements to its Zestimate New home valuation model ‘sees’ unique home features and incorporates greater real-time data. Zillow announced refinements to its Zestimate® to incorporate real-time data and computer vision to identify and value improvements to individual homes, calling it “the most sophisticated and accurate” home valuation tool.
Homeowners May Be Underinsured for Weather-Related Disasters The growing threat from climate-related disasters, paired with the risk of being underinsured, can be financially devastating for homeowners. Last year alone, natural disasters cost the country $91 billion in disasters ranging from wildfires to hurricanes. According to industry consultant Marshall & Swift/Boeckh, publisher of the Residential Cost […]
Gap Widens Between What Buyers Want and What’s For Sale Half of all buyers are looking for homes priced at least 9 percent below the nation’s median list price of $315,000. There is a wide gap between what buyers want and what’s currently on the market, according to realtor.com research that finds half of all home […]
Home Values Fell Again in May Zillow reports a second straight month of declines as well as declining inventory. But rent increases paired with competitive mortgage rates should help the housing market. U.S. home values dropped for the second month in a row, according to the May Zillow® Real Estate Market Report. The typical U.S. […]
How to Answer When Asked “Will You Cut Your Commission?” We all know that commission is negotiable by law and yet I also believe that you have the right to earn what you deserve to earn, to support your family and run your business. And today’s consumers are savvier and more demanding than ever, aren’t […]
Nextdoor Announces New Real Estate Service, Your Home Nextdoor Inc. is rolling out a new service, Your Home, to provide real estate agents with greater visibility among neighbors as they build their local reputation at the neighborhood level. Nextdoor is built on the power of local, and, every day, neighbors are using Nextdoor to find trusted, useful, […]
Senior Housing Wealth Reaches a Record: $7.14 Trillion The National Reverse Mortgage Lenders Association is reporting that homeowners 62 and older saw their housing wealth grow by 2.7 percent or $104 billion in the first quarter. That brings this demographic’s housing wealth to a record $7.14 trillion from Q4 2018, the National Reverse Mortgage Lenders Association reported in its […]
REAL Trending Episode 52
