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MERGER BRINGS TWO TOP SAN DIEGO REAL ESTATE FIRMS TOGETHER COLDWELL BANKER WEST MERGES WITH ASCENT REAL ESTATE

WINTER IS THE BEST TIME TO BUY A HOME

As each new generation enters the market, you as a real estate professional must prepare yourself for the shift from working with Millennials to Gen Z. 90% of Gen Zers plan to purchase a home online. And because Zers live in an instant-gratification world, this certainly impacts how they shop for and buy a house […]

How to reframe bad habits to boost your productivityInfographic by Quill

Tech Roundup: Key Hires, New Fundings, and Agent Ratings Offerpad Makes Key HIre Offerpad, tech-enabled and industry defining direct home buyer and seller, officially announces the hiring of longtime real estate and technology finance executive Mike Burnett to serve as the company’s Chief Financial Officer.

Understanding The Evolving Requirements Of Older Homebuyers In America, up to 75% of people over the age of 50 would like to remain in a home of their own as they grow older, although, up to now, many have believed that this was an impractical goal. However, with advances in assistive technology, and increasingly innovative retirement housing […]

Why Agents Should Bring an iBuyer Offer to Their Next Listing Appointment In the five years or so since Opendoor’s launch, iBuying has gained all kinds of momentum. Competing platforms like Offerpad and Knock sprung up, often backed by significant venture capital. Redfin and Zillow launched their own iBuyer-like products. Legacy brokerages like Realogy and […]

EasyKnock Helps Baby Boomers Downsize “There’s a lot of innovation going on in the real estate space,” says Jarred Kessler, founder of EasyKnock, which allows homeowners to access the equity in their homes. The company buys the house and rents it back to you, allowing you to repurchase it if the time is right. “One […]

Winning at Facebook Ads In the Aftermath of the HUD Controversy Facebook knows a lot about you. That’s why marketers like me love the platform. All of that information helps us pair our messages with the people most likely to act on them. People see ads relevant to them, so we don’t waste money on […]