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Homeward, which offers homebuyers a “Buy Before You Sell” product, laid off 20% of its workforce, citing slowing housing demand.

In our Lasting Impact series, Weston Edwards, founding chair of Merrill Lynch Realty is named for bringing the first wave of outside capital to the real estate industry.

With the mad scramble to get offers in on properties that are likely to be sold in hours all but over, listings are sitting on the market longer and agents are boosting their marketing and prospecting.

The new partnership between rivals Zillow and Opendoor puts Zillow back in the seller leads business.

Stale listings are becoming more common. The share of homes that were listed for 30 days or longer without going under contract rose to 61.2% in July, according to Redfin.

Staying up to date on what is motivating buyers and sellers and creating a comprehensive marketing strategy to appeal to their wants and needs is crucial in gaining a competitive edge. Here, we outline steps you can take to diversify your campaigns, and why it’s vital to implement a multigenerational approach to marketing.

Brokers surveyed for the RealTrends Q3 BrokerPulse are putting a renewed effort on increasing per-agent productivity and recruiting to gain market share during a market that is enduring a recession, higher interest rates and slower-moving listings.

Ribbon said the layoff decisions were based on what qualities the employees could offer the company, including “technical depth, institutional knowledge, domain expertise, strong customer service and qualities of a winning attitude, including collaboration, compassion and craftsmanship.”

Agents are wary, yet optimistic, that the market will be flat for the rest of 2023, according to agents surveyed in the third quarter RealTrends AgentPulse. However, they are intent on increasing their marketing and making adjustments to thrive.

Despite a tough second quarter, Redfin is looking to make major strategic changes, such as eliminating the agent commission refund for homebuyers, and advertising a 1% listing fee charged to “move-up” customers in select markets.