Staying up to date on what is motivating buyers and sellers and creating a comprehensive marketing strategy to appeal to their wants and needs is crucial in gaining a competitive edge. Here, we outline steps you can take to diversify your campaigns, and why it’s vital to implement a multigenerational approach to marketing.
Brokers surveyed for the RealTrends Q3 BrokerPulse are putting a renewed effort on increasing per-agent productivity and recruiting to gain market share during a market that is enduring a recession, higher interest rates and slower-moving listings.
Ribbon said the layoff decisions were based on what qualities the employees could offer the company, including “technical depth, institutional knowledge, domain expertise, strong customer service and qualities of a winning attitude, including collaboration, compassion and craftsmanship.”
Agents are wary, yet optimistic, that the market will be flat for the rest of 2023, according to agents surveyed in the third quarter RealTrends AgentPulse. However, they are intent on increasing their marketing and making adjustments to thrive.
Despite a tough second quarter, Redfin is looking to make major strategic changes, such as eliminating the agent commission refund for homebuyers, and advertising a 1% listing fee charged to “move-up” customers in select markets.
Flat-fee real estate brokerage United Real Estate announced its partnership with Pearson Smith Realty just a few weeks ago, is now moving into the New York market. The newest member of its national network is United Real Estate | Fortune, based in Great Neck, New York.
In today’s climate, with the market tightening up, agents may experience a buyer or seller getting cold feet, or struggling with financing, leading to a what’s known as a “dead deal.” Some agents are finding themselves with this unfortunate bit of bad luck more often than usual. But there are ways to turn lemons into lemonade. Read on to find out what to do when a dead deal happens to you.
Today’s RealTrending features Michael Scanlon and Jake Fugeman, team leaders for Axon Group, powered by eXp Realty and based in Chicago. After investing in real estate themselves, the duo decided to start a real estate practice working with investors.
It’s easy to overprice a home in this quickly changing market. Here’s how to delicately work with sellers on a price reduction.
RE/MAX focuses on technology to attract more agents and teams in an effort to accelerate its profitable growth.
