Collecting data is crucial so that companies can market effectively to potential homebuyers and sellers. Take, for example, a brokerage that compiles user information including previous customers' names, addresses, email addresses and phone numbers. While these may seem like trivial pieces of information, they may provide a foundation for future business growth.
Collecting data seems to be the easy part. Figuring out how to interpret and leverage that information proves to be a more complicated process. We recommend that you use your datasets by segmenting them into lists and categories (i.e., prospective buyers, past sellers, past buyers, referrals, etc.).
At a minimum, brokers should collect and be aware of the following data sets:
There are several companies that can help you analyze your data. Two REAL Trends has discovered are Buyside and Cole Realty Resource. Buyside helps brokerages transform their data into actionable insights and intelligent marketing tools to win new business. Cole Realty Resource is a hyper-local prospecting platform for real estate agents, built by marketers. Of course, there are many new companies offering these services. Always do your due diligence to ensure you pick the right product for your business needs.
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