Technology

Turn your listing into a “TikTok house”

TikTok, the app that became phenomenally popular during the pandemic, has spawned “collab houses”—with names like Sway House, Hype House and Clubhouse—where social media influencers/celebrities create and promote content. Not every house can be a “Hype House” but the popular app offers opportunities for real estate agents looking to expand their advertising reach. Any house can be a TikTok house with the right kind of marketing savvy.