Results with Auto-flow: There’s a better way to generate business than buying leads.
There are two parts to the real estate sales business. Part one is Doing the Business–listing, selling, and closing. Part two is Generating the Business—this is where many sales associates struggle and is a primary reason they’re spending billions of dollars annually buying leads. There is a better way.
Let’s look at the science. Research shows that most people would prefer to work with a real estate professional who they know, like, and trust versus an online stranger. However, they know, on average, 12 real estate professionals. The challenge (and opportunity) is simple: As a leader, how do you help your associates win this battle to become the Agent of Choice? We have found the one thing that will do it is FLOW–frequency of interaction.
Increasing FLOW through face-to-face, voice-to-voice, mail, email, text, and social media positions your associates as the Agents of Choice. FLOW is the oxygen of their business. Cut it off, and their business dies. Increase it, and their business thrives. If you have a struggling associate, help them increase their flow. Flow Fixes Everything!
There are two types of FLOW:
Setting up and running an auto-flow system is the one thing that will most improve your results, your recruiting, and your retention. Here’s how:
Results. Helping your associates to become the agents of choice will dramatically increase their production–as much as 40% to 50% in many cases. Here are the results of a 1,000 associate 14-office firm that implemented auto-flow five years ago:
Challenges are setting up and running an effective auto-flow system. Here are the biggest three.
Company leaders face many decisions today on where to invest their time and money. We have found that implementing an excellent auto-flow system is the one thing that will give you the highest return on your investment.
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