What's Driving Brokerage Profitability?

In this whitepaper, sponsored by Inside Real Estate, REAL Trends took an in-depth look at the top five drivers influencing brokerage profitability and identified critical elements necessary to execute on them effectively.

Those drivers are:

Team Productivity
eLeads Programs
Coaching and Training Programs
Ancillary Services
Technology Platform

In our survey of brokerages large and small from around the country, the majority of brokerages recognize these drivers, yet some still struggle to use them effectively and to their fullest potential.

This whitepaper seeks to identify how brokerages can leverage these profitability drivers.