Web design and the importance of establishing a well curated website in today’s internet-dominated global climate is hardly a secret. A strong online presence is a prerequisite to a blooming business enterprise, but just what marks the difference between a page that does little more than take up a domain name and a conversion optimized powerhouse?
This fundamental difference seems difficult for some business owners to grasp – a common misconception is that as long as the end result has visual appeal, the rest will come on its own. The reality is much more complex – a few pretty graphics and a font to match do not a website make.
A company’s web page is often the first place a potential customer interacts with a brand and there’s an entire science behind utilizing various design elements in order to leave a positive impression, increase engagement and drive conversion rates. This is reflected in newest website design tendencies. While there are many approaches to successful web design, some definitive trends have emerged.