We're all familiar with the adage, “You better walk the walk, if you want to talk the talk.” This not only has to do with the way you carry yourself in public but also the way you dress, your demeanor and your visible confidence level. In order to sell that house, you’ve got to ensure you're providing your client with the best service. First impressions are everything, and when it goes to first meetings with clients, you must be your absolute best self!
Now I say be your absolute best, and not look your absolute best, because while your appearance certainly matters, you must look inside yourself first when developing your personal brand. The first step to looking great is feeling great and being confident in yourself and your ability to do whatever job is at hand (in this case, helping clients find a new home). Once you feel confident in yourself; the rest will come with ease.
Know Your Strengths
Look inward and identify your strengths and focus on those. You can be aware of your weaknesses, but do not dwell on them; spend your energy on figuring out how to best use your strengths to accomplish your goals. Whether it’s your perfect go-to sales pitch, or your ability to perfectly read a client’s aesthetic preferences, hone in on the skills that come most easily to you and master those.
Once you've identified your strengths and are on your way to perfecting them, it’s time to look to your outward appearance. There are lots of factors that go into building your realtor wardrobe, but none is more important than knowing and understanding your personal brand. Use these simple do’s and don’ts as a guide to curate a wardrobe that makes sense for you.
Do: Identify your personal style and dress accordingly.
Don’t: Attempt to keep up with trends or styles that do not align with your personal brand. If you tend to lean more on the bohemian side, choose flowy dresses and blouses to go along with your style. Do not go out and buy a bunch of tailored suits. The disconnect and discomfort will be visible to both you and the client.
Do: Take stock of what you have in your closet. Often basic pieces like white tops, black pants, maxi dresses and the perfect pair of booties can be the perfect way to start an outfit. They can be dressed up or dressed down depending on the formality of the occasion and can be your most versatile wardrobe staples. From there, you can experiment with fun accessories to let your style shine through without distracting from the job you are doing.
Don’t: Buy new clothes just for the sake of buying new clothes. Often you have clothes in your closet you have forgotten about, or that have come back into style that you can repurpose for everyday wear. Also, don’t be afraid to check out your local thrift stores or online thrift shops when you want to update your wardrobe before an important client meeting. Shopping secondhand might not always mean buying something brand new, but it will indeed be new for you!
Looking and feeling your best means you’ll present yourself well to clients, giving you that extra push you need to close the sale. It’s the little things that count—and a little bit of confidence can help.
Author Bio: Rebecca Piersol
As a stylist and fashion blogger, Rebecca Piersol knows how to dress for success and provides great tips on achieving this with your own style. Rebecca writes for The Crystal Press and thredUP, an online and offline thrift store where you can find cool women’s attire to dress up your wardrobe.