With a portfolio of 15 real estate tech company, Constellation Real Estate Group does extensive research on technology trends and solutions from the front office to back and everything in between. REAL Trends spoke with Scott Smith, president, and general manager of the Constellation Real Estate Group portfolio, about some of the trends he’s seeing.
“There’s some interesting stuff around marketing automation, artificial intelligence (A.I.) and Leads,” says Smith. “We will continue to invest in marketing automation to generate leads, automate follow up and more.
But, the other areas that are starting to get interesting are conversations down marketing. I’ll call it sort of A.I. People use that term loosely, but sort of A.I. is how somebody’s interacting with an agent, and we can automate the conversation via one of our products called Zurple.”
Overall, says Smith, “We’re definitely in an ecosystem where every brokerage will have solutions that come from multiple different sources. Even the large companies investing in and building out platforms are looking to third parties.” He says he “still strongly believes that consumers will work through a real estate professional.”
Also, the elusive one-stop-shop for all a brokerage’s technology needs is non-existent. “As you look at technology choices, look for vendors that work closely with existing standards, and are responsive to the integration with other platforms. There will always be strong point solutions, and there will always be core foundational components that are strong.”
It’s an excellent time to be in a brokerage if you believe technology is going to be a game-changer for your business, says Smith.
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