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September 28, 2018 | Archive

Tech Roundup: Machine Learning Tools, Data Loaders and a Upgraded Online Marketing Platform

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By Tracey Velt
Tracey Velt is the Senior Director of Data & Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine.see full bio

The tech products and services that caught our interest this week

 

Owner Estimate Tool

redfin: tech roundup

Redfin announced the launch of the Redfin Owner Estimate. The Owner Estimate is a tool for homeowners to create an estimate for their home’s value that is based on their own knowledge about their property. The Owner Estimate uses the same core machine-learning engine that powers the Redfin Estimate and invites homeowners to provide input, resulting in an even more accurate estimate of a home’s value.
 

Small Business Marketing Tool Expansion

curaytor tech roundup

Curaytor, a full-service digital marketing company that helps small businesses grow, today announces the expansion of its platform with new technology and tools: Convert and CAB (Create, Advertise, Blast). Small business owners no longer need to rely on outdated customer relationship management systems (CRMs) or other third-party tools, Curaytor will generate and convert leads through successful Facebook ads and effective marketing emails. Together, Brain (announced earlier this year), Convert, and CAB comprise Curaytor’s seamless platform to make digital marketing and sales easier for small businesses with limited resources. Individually, each tool serves a unique purpose in assisting businesses with generating leads, closing sales and increasing profit.

New Data Loader

wolfnet tech roundup

WolfNet®, the real estate industry’s most trusted MLS data standardization provider and leading innovator of IDX solutions and website services, announced the launch of its new data loader dubbed “PropertyPipeline” to significantly increase its data refresh speed that will benefit more than 250,000 real estate agents and the millions of home buyers and sellers they serve.Through the use of PropertyPipeline, WolfNet will continuously deliver the most current MLS property listing data to its Data Service and IDX Website customers. WolfNet is a data goliath managing over 100 million property records and covers 99 percent of all active MLS property listings in the U.S. and Canada.

Alternative Search Interface

corelogic tech roundup

CoreLogic® announced it has adopted Google Cloud Platform (GCP) as a foundational element of its ongoing technology and business transformation program. Google Cloud is a recognized global leader in delivering a secure, open, intelligent, and transformative enterprise cloud platform. Built on Google’s private network, GCP is a product of nearly 20 years of innovation in security, network architecture, collaboration and artificial intelligence.

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