Tech Roundup: BNTouch Improvements, Smart Speakers, Marketing Tools and BHHS Adopts Agent Icon

Tech Roundup: Tools, Platforms, and Trends all focused on Technology

BNTouch Announces Improvements to Platform

Web-based CRM platform provider BNTouch Inc. announced it has expanded its platform with a new module that allows mortgage brokers to record and send video messages to their prospective and current borrowers. Users
can record individual messages directly from the BNTouch platform, enabling a lender to share
news with each of their borrowers, or upload pre-recorded video to send updates to a pool of agent
partners. BNTouch’s customer-centric UI ensures that all its customers can use the new module.
“For more than 15 years, BNTouch has helped our clients stand out from their competitors, by simplifying
horizontal industry marketing best practices into a purpose-built mortgage solution,” said Aidan Paringer,
Director of Marketing at BNTouch. “The approach has been incredibly successful; we’ve helped our
customers close more than $40 billion in loans.”
The BNTouch platform has been constructed to empower mortgage lenders to increase their market share
by connecting with agents and borrowers in the venue of their choice. Originators can share information
via portals, email, text/SMS, phone and video in order to provide both variety and a comprehensive
communications approach. Support for digital 1003 Applications and e-Signatures is also built into the

Smart Speakers

Smart assistants are growing in popularity, with one in four American consumers using the technology. Voicebot.AI has published an adoption report, examining the evolution of the market and where it will go from here. “Questions, music, and weather still reign supreme,” write the authors of the report. The report noted that it has been assumed that smart speaker adoption was being driven by smart home aficionados. “It may be that the large audience of smart speaker owners is now the key catalyst for further smart home adoption.”With smart homes becoming more important to homebuyers, real estate professionals will want to stay current on this consumer trend, if only to know how to turn off the lights with a smooth request to Alexa.

BHHS Fox & Roach Agents to Begin Using Agent Icon

Berkshire Hathaway HomeServices Fox & Roach, REALTORS® announced that they are now providing a suite of tools offered by Agent Icon to all of their agents starting immediately. The tools include daily social media images, articles, training and an instant imaging system for social media.

Social media has become a primary source for Realtors® to promote themselves, find new buyers and sellers and provide valuable information in the communities they serve. Real estate professionals often struggle with creating content to post and share. Agent Icon will be sending them the content they need on a daily basis to ensure that they are viewed as icons in their marketplaces.

“We always want to support our agents by providing them the tools they need to be successful. Social media is a great way for our agents to stay in touch with their clients and find new ones. Agent Icon’s products make it easy for our agents to do that and we are thrilled to be able to offer their products to them,”

says Larry Flick, V, Chief Executive Officer, Berkshire Hathaway HomeServices Fox & Roach.

“Fox and Roach is known throughout the industry for the innovation and technology they provide their agents. We are excited that they have chosen to provide our social media tools to their agents,” says Gregory Robbins, Chief Marketing Officer for Agent Icon.

New Tool Eases Navigation of Marketing Materials

Radical Galaxy Studio, a real estate technology firm, announced the release of “Ground Control,” a cutting-edge content management system intended to dramatically improve the real estate sales center experience.

Ground Control gives brokers the ability to navigate seamlessly between all the marketing content while remotely controlling the display. The user will have the ability to manage floor plans, unit information, exterior and interior renderings, virtual reality tours, drone photography, maps, videos and more from one easy-to-use application. One of the main features of the app is the ability to remotely control the camera view during a virtual reality tour.

“We are excited to announce the release of Ground Control,” said Matthew Shaffer, Managing Partner at Radical Galaxy Studio. “Today’s consumer expects a seamless, content-rich presentation when visiting a sales or leasing center. We gathered and acted upon feedback from our clients and the real estate community to develop the new features and tools that became Ground Control.”

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.



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